Advertising

Facebook, Fortnite and FREE TAFE: nowhere to hide for voters in the Australian election campaign | The shadow campaign

The Liberals have pressed hard on the negatives, while Labor has a button of its own. Plus: Nick McKim’s surprisingly authentic gaming persona

Josh Butler, Caitlin Cassidy and Mike Hohnen

05, Apr, 2025 @8:00 PM

Marketing’s ‘woke’ rebrand has ultimately helped the far right | Eugene Healey

Our industry must reckon with how we’ve trivialised activism by turning it into comms strategy – only to abandon it, says brand strategy consultant Eugene Healey

Eugene Healey

05, Apr, 2025 @8:00 AM

Percy Pig’s US adventure may be short-lived as M&S responds to Trump tariffs

Retailer’s ‘gift to America’ could be hit by new taxes as it also adjusts to rules on advertising high fat, sugar and salt foods

Sarah Butler

03, Apr, 2025 @2:07 PM

Advertising giant WPP cuts diversity references from annual report

Owner of Ogilvy and Grey agencies follows other multinationals in dropping or downplaying DEI policies since Trump’s election

Simon Goodley

30, Mar, 2025 @4:32 PM

UK watchdog bans ‘shocking’ ads in mobile games that objectified women

Investigation uncovered eight adverts that portrayed women in a harmful or degrading way, says ASA

Mark Sweney

20, Mar, 2025 @12:01 AM

The perfect time for ads at the cinema | Brief letters

Brief letters: Film frustrations | Fighter jets | Defence splurge | Triple brandies | Top dog at Crufts

10, Mar, 2025 @5:07 PM

ITV profits more than double as production arm reports record earnings

CEO refuses to comment on deal speculation as broadcaster benefits from hits including Mr Bates vs The Post Office

Jasper Jolly

06, Mar, 2025 @9:53 AM

Sora, OpenAI’s video generator, has hit the UK. It’s obvious why creatives are worried

The technology, just released in Europe and the UK, clearly has the potential to transform the film, TV and advertising industries

Dan Milmo Global technology editor

28, Feb, 2025 @2:07 PM

Signs of the times: the stories behind Australia’s biggest and best-loved billboards

The Coca-Cola sign at Kings Cross has hit its 50th anniversary – but other big ads around Australia have even older tales to tell

Kelly Burke

23, Feb, 2025 @2:00 PM

‘Misleading’: Gina Rinehart’s mining firm breached environmental code with ‘clean gas’ job ad, panel rules

Ad Standards Community Panel upholds complaint over Hancock Prospecting’s promotion in the Weekend Australian

Cait Kelly

21, Feb, 2025 @6:13 AM

New Zealand’s tourism campaign is not the world’s worst – and I should know | Arwa Mahdawi

The slogan ‘Everyone must go!’ is being rubbished, but is it really that bad? Hong Kong and Vilnius have much stronger claims to this shameful title ...

Arwa Mahdawi

19, Feb, 2025 @11:00 AM