Untapped, unsigned and frequently unhinged: a deep dive into TV TikTok

There’s Shakespeare the Roadman, life lessons from Grey’s Anatomy, and everything Gemma Collins has ever said or done. In the first of a series in which Guardian critics unearth the best of TikTok, our writer takes on its TV-related content

TikTok and telly go together like Ant and Dec before the drink-driving ban. Most obviously, TikTok is good for reliving highlights from daytime and reality shows past. Remember that iconic “Dear-lord-what-a-sad-little-life-Jane” moment from Come Dine With Me? Or that time an indignant Curtis from Love Island chose coffee-making over morning cuddles? Or everything Gemma Collins has ever said and done? All these have been faithfully chopped, churned, lip-synced and lauded by accounts such as Greatbritishmemes, Qualitybritishtelly and Loveofhuns. It makes the enforced ad breaks on All 4 and ITV Hub just whiz by.

That’s only the beginning of this sweet symbiosis however, because TikTok also provides a glimpse into TV’s future. The outrageously talented Munya Chawawa has finally reached Channel 4, as co-host of Complaints Welcome, but his viral music parodies have long-threatened to spill out of the small(er) screen and into the mainstream. And since TikTok allows quality content to bypass the traditional gatekeepers and connect directly with an audience, there’s plenty more where he came from. The likes of Bigmiko (if Shakespeare was a roadman …), Abi Clarke (relatable queen of banal office chat) and Harry Trevaldwyn (he’s already been cast in the UK remake of Call My Agent) are shaping up to be the panel show regulars of tomorrow.

Ben Shepherd’s face on @greatbritishmemes

In fact, there’s so much untapped, unsigned and frequently unhinged talent on here that it can start to feel like one big audition room, full of stage-school kids cartwheeling for attention (“I’m Brendan and I’m gonna be doing the reaction face of everyone on White Lotus …”). That’s when it’s time to move on to another corner of TV TikTok – and Gen Zs discovering classic Millennial/Gen X era shows for the first time always feels like a safe space.

Fellow Buffy fan Ellie Addis has nailed the aesthetic with her “outfits i’d wear to kill vampires in Sunnydale” post and Tannai’ TV Guide’s earnest appreciation of life lessons gleaned from random episodes of Grey’s Anatomy is a tonic. Plenty of TikTokers also have plans to retrospectively “cancel” Saved By The Bell’s Zack Morris. The case against him is on Funny or Die for all to see.

But do beware the slippery slope to nostalgia-perving. It starts innocently enough, with a quick scroll through the Friendspaperclips feed – Chandler Bing was HOT back in the day, y’know? Then, before you know it, you’re lost in a super-cut of Succession’s Kendall chewing gum to suggestive R&B tracks, or some, ahem, respectful, slo-mo appreciation of the Peaky Blinders cast.

At this point, only an uptempo remix of your favourite theme can snap you back into the room. Oxide and Neutrino have known the Casualty tune slaps since 2009, but how about a Vanilla Ic /Game of Thrones mashup from @tee_tow? It makes an undeniable sort of sense when Daenerys declares herself “Deadly/ When I hear a dope melody”. Doctor Who: the UK garage remix? (thank you, @fnp_music). Or, somewhat inevitably, Squid Game with a drill beat? (@DDark).

Still, all TikTok roads lead back to The GC eventually. Stop fighting it: type “Gemma Collins in Squid Game” and let that FYP algorithm really get to know you.

Contributor

Ellen E Jones

The GuardianTramp

Related Content

Article image
‘We’re on TikTok? What’s TikTok?’ The forgotten bands going supersonic thanks to gen Z
Ageing acts that can’t even get radio time are going viral – and finding themselves playing arenas or even soundtracking Ukrainian resistance. But how do you follow up a hit no one can explain?

Dorian Lynskey

11, Dec, 2023 @4:19 PM

Article image
Homeless stars, endless spaghetti and amplified farts: the comedians of TikTok
Speech is out. Daft captions are in. Nearly everyone is beautiful. And one guy amassed 11m followers while living in emergency accommodation with his mum. Our critic samples TikTok comedy

Brian Logan

11, Nov, 2021 @8:00 AM

Article image
So that’s how you do an eating scene! How TikTok swallowed the movies
The film side of TikTok has plenty of spoofs. But our writer prefers the critics, the metal-jawed burger-biting machine – and the effects experts revealing how to make a camera crew vanish into thin air

Peter Bradshaw

10, Nov, 2021 @8:00 AM

Article image
Shake your frozen pizza! The scrappy have-a-go exuberance of dance on TikTok
From tap stars duetting with Gene Kelly to Gordon Ramsay twisting with his daughter, TikTok is where performers – large, small, amateur, pro – drop the facade and dance till their toes are raw

Lyndsey Winship

09, Nov, 2021 @12:00 PM

Article image
‘Tesco, how can I resist ya!’ – the unstoppable stars of stage on TikTok
The singing sensation belting out big numbers in the veg aisle, Britney’s Oops! redone as vintage jazz, how to flirt if you’re a woman in a musical … our critic takes her seat for theatre on TikTok

Arifa Akbar

10, Nov, 2021 @12:00 PM

Article image
‘After lockdown, things exploded’ – how TikTok triggered a books revolution
Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genres

Claire Armitstead

08, Jun, 2022 @5:00 AM

Article image
Fab abs, trauma videos and a big pile of sweets: the art and artists of TikTok
From the user proudly exhibiting his dad’s nudes to the woman making sculpting dangerous, art on TikTok is direct, intimate and confessional, with little time for the abstract or avant garde

Jonathan Jones

11, Nov, 2021 @12:00 PM

Article image
A strangely alluring cocktail of dad dancing and traffic chat: architecture on TikTok
From rants about famous buildings to unabashed property porn, TikTok is full of riffs on architecture and design. Our man enters a world of eccentric carpeting, lurid mansions and in-depth pavement analysis

Oliver Wainwright

09, Nov, 2021 @6:00 AM

Article image
TikTok: Murder Gone Viral review – this documentary’s social media obsession is utterly bizarre
Two of these killers had a perverse mother-daughter dynamic that would make Freud faint. So why is this show so determined to unconvincingly pin the blame on TikTok?

Leila Latif

30, Jan, 2024 @10:00 PM

Article image
A primordial soup of exploding trends and memes: TikTok’s wild world of video games
From pastiches of stilted old animations to trash-talking pubescents meeting their match, TikTok’s gaming zone is an often maddening place, full of energy, attitude – and space skullduggery

Keza MacDonald

12, Nov, 2021 @12:00 PM