Marketing & PR

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Scarlet O’Haha: why do film posters for comedies always have huge red letters?
From The Nan Movie to Fun with Dick and Jane, ads for comedies nearly always follow one distinctive style. Why is this and when did it start? The humble bus shelter may have the answer

Amelia Tait

09, May, 2022 @7:00 AM

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May I have a word about… the day two brash marketing men walked into my local | Jonathan Bouquet
Or: why a quiet pint and business jargon don’t mix

Jonathan Bouquet

01, May, 2022 @9:30 AM

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English cricket on back foot after ad watchdog bans junk food campaign
ASA found that campaign from KP Snacks, which sponsors ECB’s Hundred competition, targeted ads at children

Mark Sweney

12, Apr, 2022 @11:01 PM

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April fools of 2022: Gareth Bale Bridge and the hunt for the wild haggis
From Sunday roast spaghetti to royal superyachts, the highs and lows of this year’s UK bandwagon of deception

Martin Belam

01, Apr, 2022 @12:00 PM

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Bill Clark obituary
Other lives: Video producer and film-maker whose second feature, Starfish, raised awareness of sepsis

Pippa Cross

24, Mar, 2022 @2:42 PM

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Can you judge a wine by its label?
Snazzy wine labels can often contribute hugely to a brand’s impact – at both ends of the market

Fiona Beckett

25, Feb, 2022 @2:00 PM

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‘Aggressive’ marketing of formula milk flouts code, warns WHO as it urges curbs
‘Misleading’ messages from $55bn-a-year industry are ‘unethical’, says report, which calls for plain packaging rules similar to tobacco

Lizzy Davies

22, Feb, 2022 @11:30 PM

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‘So many soundbites’: PR experts on Prince Andrew’s disastrous denials
The duke’s legal battle was blighted by blunders, aggression and the lack of apology, which did not wash in the #MeToo era

Caroline Davies

19, Feb, 2022 @7:00 AM

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Greggs superfans bode well for Primark tie-up: ‘I really like beige food’
Affection for the pasty and sandwich brand is running high ahead of official merchandise hitting stores

Rachel Hall

11, Feb, 2022 @3:50 PM

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Ana de Armas fans sue Hollywood studio over ‘deceptive’ Yesterday trailer
Class action lawsuit says ‘misleading and deceptive’ trailer showing brief glimpse of actor, who had been cut from the film, led fans to rent it

Andrew Pulver

24, Jan, 2022 @11:27 AM

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What’s the game with the name?
Bono is not a fan of ‘U2’. Perhaps a few other bands – and brands – should try less hard when deciding what to call themselves

Ed Cumming

23, Jan, 2022 @7:00 AM

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‘Waiter! A bottle of 1975 Warhol please’ – why every great artist has to do a wine label
Picasso chose a Mouton Rothschild, Yoko Ono a vintage chianti. But why do artists love doing wine labels – and can they enhance the quaff? Our writer enters a world where labels are so prized, drinkers get them as tattoos

Tim Jonze

18, Jan, 2022 @6:00 AM

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