Marketing & PR

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Not just any old bag: as handbags have shrunk, the tote has taken over | Jess Cartner-Morley
Be it a supermarket, the latest Sally Rooney novel or a posh butcher’s, the tote bag is a declaration of values for an age when principles come with merch

Jess Cartner-Morley

26, Nov, 2021 @1:00 PM

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Winter Olympics top sponsors ‘silent’ over China’s human rights record
Human Rights Watch says it only received one reply after writing to 13 companies involved in Beijing Games

Rupert Neate

12, Nov, 2021 @4:48 PM

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‘An emblem of Scotland’: how Irn-Bru stole the show at Cop26
Scottish fizzy drink already had deal shutting out rivals, but praise from Sturgeon and AOC was golden marketing moment

Mark Sweney

12, Nov, 2021 @12:54 PM

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Zuckerberg’s role in Facebook rebrand may backfire, experts say
Major involvement in launch of Meta could saddle it with baggage from founder’s primary venture

Euan O'Byrne Mulligan and Jane Clinton

29, Oct, 2021 @5:00 PM

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A fashion turnaround and a logo no-go: hits and misses of rebranding
As Facebook reportedly plans to unveil a new corporate name, we look at how four other firms fared

Caroline Davies

20, Oct, 2021 @10:16 AM

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‘Off the scale’: film studios launch post-Covid marketing blitz
£250m-plus UK spend planned as three years’ worth of releases hit cinemas in next 18 months

Mark Sweney

26, Sep, 2021 @2:12 PM

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Competition watchdog gives firms deadline on ending ‘greenwashing’
CMA issues ‘green claims code’ and says too many businesses falsely taking credit to woo customers

Rob Davies

20, Sep, 2021 @3:02 PM

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Raducanu set for global media stardom, say UK marketing experts
Tennis star has the right ingredients to attract billion-dollar sponsorship – but must keep winning

Mark Sweney and Caroline Davies

10, Sep, 2021 @3:27 PM

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TechScape: Should government use the web to nudge our behaviour?
Up for discussion in the Guardian tech newsletter: The risks of using personal data to influence citizens’ behaviour … Apple backtracks … and the history of the App Store

Alex Hern

08, Sep, 2021 @10:46 AM

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Love Island predicts record revenues, but brands tread carefully after past tragedies
With mental health high on the agenda, ITV insists the reality show’s support for its contestants is the best in the world

21, Jun, 2021 @5:00 AM

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Sony Movie Channel has been renamed Great! But how? And why?!
Sony’s Freeview TV staple has a new name, with an exclamation mark to show how exciting it is! What’s the thinking behind the rebrand? And who’s watching?

Paul MacInnes

26, May, 2021 @9:01 AM

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Influencers say Russia-linked PR agency asked them to disparage Pfizer vaccine
Fazze offered money to YouTubers and bloggers to falsely claim jab was responsible for hundreds of deaths

Jon Henley Europe correspondent

25, May, 2021 @2:17 PM

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