Marketing & PR

Little Mermaid: star Halle Bailey ‘in awe’ at response to trailer

Bailey, the lead in Disney’s new live action version, has responded to tweets engaging with Black girls seeing her in the film’s trailer

Andrew Pulver

15, Sep, 2022 @11:24 AM

Model mother or pretty face: campaign reveals seven potentially harmful female stereotypes in ads

shEqual wants to reduce sexist stereotyping in advertising to avoid reinforcing dangerous social norms

Adeshola Ore

15, Sep, 2022 @6:58 AM

The Michelangelo of the movie poster: Renato Casaro picks his best film art

His windswept, airbrushed canvases have given shape to landmark films for decades, from Solaris to Dances With Wolves. Now 86, the designer looks back at his highlights

Sam Moore

14, Sep, 2022 @10:14 AM

Class or crass? Brands walk a fine line in marking Queen’s death

Posts by Playmobil and Legoland Windsor provoked comment, as did the Queen Elizabeth II workout

James Tapper

10, Sep, 2022 @12:18 PM

Chinese firm Miniso apologises for Japanese branding after outcry

Consumers complained the homeware and electronics company was not supporting its national roots

Helen Davidson in Taipei

22, Aug, 2022 @11:07 AM

Global ad market faces ‘car crash’ next year amid cost of living crisis

Industry bullish in build-up to football World Cup but marketing spend an ‘easy cost to cut’ as demand slows

Mark Sweney

21, Aug, 2022 @2:34 PM

Greggs and Primark on a roll with second fashion collaboration

Steak bake seller emblazons logo on bucket hats to bumbags, as partners aim to match earlier success

Ellie Violet Bramley

26, Jul, 2022 @3:52 PM

Robinsons and Wimbledon end 86-year partnership

Squash brand’s sponsorship deal with tennis championships was one of the longest in sport

Julia Kollewe

24, Jun, 2022 @8:37 AM

The bike desk is a reminder that no one across western modernity is ever allowed to relax | Van Badham

Our yearning for maximisation may be human, but the capitalism we’ve created is not

Van Badham

06, Jun, 2022 @5:30 PM

To protect people’s health in Africa, don’t let it become the world’s ashtray | Rachel Kitonyo and Jeffrey Drope

Smoking in the west is declining, so the industry is turning to untapped markets, where governments must act to stop it

Rachel Kitonyo and Jeffrey Drope

02, Jun, 2022 @12:15 PM

Scarlet O’Haha: why do film posters for comedies always have huge red letters?

From The Nan Movie to Fun with Dick and Jane, ads for comedies nearly always follow one distinctive style. Why is this and when did it start? The humble bus shelter may have the answer

Amelia Tait

09, May, 2022 @7:00 AM