US Vogue and Wired publisher Condé Nast has bought Pitchfork Media, it was announced on Tuesday.
Pitchfork, launched in 1996, runs a popular music news and reviews website as well as a quarterly magazine and festivals in the US and France.
According to its website, it reaches more than 5 million unique visitors a month, and is popular with the millennial male readers sought by advertisers.
The financial terms of the deal were not disclosed, but are likely to run into tens of millions of dollars.
Pitchfork founder and chief executive Ryan Schreiber said: “Pitchfork is incredibly fortunate to have found in Condé Nast a team of people who share our commitment to editorial excellence. Their belief in what we do, combined with their additional expertise and resources, will allow us to extend our coverage of the artists and stories that shape the music landscape on every platform.”
An incredibly proud and exciting day for us at @Pitchfork. We are officially a part of @CondeNast! http://t.co/CTQPxOCLgI
— Ryan Schreiber (@ryanpitchfork) October 13, 2015
Condé Nast president and chief executive Bob Sauerberg said: “Pitchfork is a distinguished digital property that brings a strong editorial voice, an enthusiastic and young audience, a growing video platform and a thriving events business.”
Chief digital officer Fred Santarpia, who will run the site, said: “The acquisition of Pitchfork reflects Condé Nast’s continued belief in the power of authentic editorial voices to engage influential audiences at scale.”
The acquisition will boost Condé Nast’s digital revenues and offer opportunities to launch more live events.
Condé Nast acquired technology news website Ars Technica in 2008, having bought social news site Reddit two years earlier.
