Richard Desmond's Star magazine was the biggest faller among women's weeklies in the second half of 2012, as all but one of the titles in the sector suffered circulation declines.
Star, published by Desmond's Northern & Shell, reported an average circulation of 252,058 in the last six months of 2012 – down 12.6% on the previous six months and 29.9% year on year, the biggest decline of any title in the sector, according to the latest official figures from the Audit Bureau of Circulations published on Thursday.
Desmond's flagship magazine title, OK!, also slipped over the period, dropping 3.8% to 342,295. This represents a 11.8% year-on-year decline.
OK!'s arch rival Hello! (now listed by ABC in the women's lifestyle/fashion sector, rather than women's weeklies), was another major faller, dropping more than 18% year on year to record sales of 305,567. The title was down 13.4% compared to the first half of 2012.
Another Desmond title, New!, fell 21% year on year and 8.2% period on period to 403.425. It is the second biggest title in the sector.
Market leader Bauer's Take a Break also fell, with sales slipping 4.7% period on period and 5.2% year on year to 749,526.
Bauer's Closer, which ranked third in the sector, also slipped, recording sales of 396,014, down 8.1% on the six month period and 15.2% year on year.
The fourth ranking title, IPC Media's Chat was down 5.5% on the period to 348,126, a year-on-year fall of 7.1%.
Another IPC title, Woman's Weekly, also recorded a drop. Its weekly sales were 316,869, a drop over the period of 3.3% and 7.5% year on year.
Only one title in the sector recorded a gain in the six month period. The National Enquirer's UK edition posted a modest 0.6% sales rise in the six month period to 63,987, a 0.4% year-on-year increase.
Stan Myerson, group joint managing director, Northern & Shell, said: "Even in this tougher climate, we are delighted that OK! Magazine has maintained its position as the UK's best-selling premium celebrity weekly, selling over 70,000 – or 27% – more copies than Hello! at the UK newsstand.
"Across our titles, New! is yet again the UK's top selling celebrity weekly titles, and Star now outsells Heat magazine at UK newstands – so we continue to demonstrate our dominance in the celebrity sector.
"We remain totally committed to magazine publishing and believe that even in a difficult market we can use Northern & Shell's unique promotional power to create new opportunities for our titles and increase market share.
"OK! Magazine's recent re-design enhances an already beautifully produced, upmarket title. Throughout the year, we will also be celebrating key events in the world of entertainment with must-have themed issues like the Love Issue currently on sale. In combination with the recent re-pricing, OK! has the strength and freshness that readers want at a price that represents unbeatable value."
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