Google Home Hub review: the smart display to buy

This gadget is your Google Assistant, smart-home dashboard and digital photo frame in one – and it’s good for cooking, too

The Home Hub is Google’s first own-brand smart display, combining Google Assistant, advanced smart-home control and a digital photo frame into a neat and tidy package.

Google isn’t the first to market with smart displays. Amazon’s Echo Show put the company’s Alexa on a screen a year ago, while Google Assistant smart displays made by Harman, Lenovo and LG were released a few months ago.

But Google’s Home Hub is slightly different. Firstly, it doesn’t have a camera on it, which Google goes to great lengths to repeatedly tell you in the hope you will find it less creepy and feel more comfortable putting it in places like your bedroom. It still has a pair of microphones, of course.

The second is that it’s a lot smaller than the competition, designed to blend in rather than be a statement piece in your house.

What is it?

Google Home Hub review
The Google Home Hub flanked by the Google Home on the left and Google Home Mini on the right. Photograph: Samuel Gibbs/The Guardian

At its most basic, the Home Hub is a 7in digital photo frame with Google Assistant built in. It works just like any other Google Home, Mini or Max, answering your questions, playing music and controlling smart-home devices, but with the added twist of visual information displayed on the touchscreen.

The screen is the best I’ve seen on a smart display thus far, being brighter, crisper and clearer than the first-generation of Amazon’s Echo Show, for instance. It’s got an ambient light sensor that, like Apple’s iPhone XS and iPad Pro line, tweaks the brightness and colour of the display to provide consistently good-looking images on screen adjusting to the light in the room.

The Ambient EQ system makes your photos look realistic in colour in varying lighting conditions, but it was a bit dim in low-level lighting for my liking. You can boost or reduce the brightness by a couple of notches in the Google Home app, but changing the brightness on Home Hub itself disables Ambient EQ. Swipe up from the bottom to access manual brightness and volume controls.

The home screen can display a choice of clock faces, images or photos from your Google Photos library. You can also ask for photos via voice, such as pictures from Portland or King’s Cross, or of people you’ve tagged in your image library. It all works very well.

When resting, the Home Hub can also display the primary user’s calendar, the weather, news stories and content from apps such as Spotify playlists, which you can swipe through with your finger and jump straight to an activity.

Question answering machine

Google Home Hub review
Weather reports are accompanied by sound effects such as birds tweeting for sunny days and rain for typical British weather. Photograph: Samuel Gibbs/The Guardian

Google Assistant is by far the most capable of the virtual assistants at understanding and answering questions, and can hear you just as well on the smart display as Google’s Home smart speakers. Mess up a query or command and nine times out of 10 you’ll still get the right result, which can’t be said for Alexa, Microsoft’s Cortana or Apple’s Siri.

On the Home Hub answers are accompanied by visual information, such as the hourly or daily weather forecast or a photo of Jeff Goldblum as it explains he is 65 years old.

Many of these information cards are also interactive. Asking how to get to somewhere displays a map into which you can zoom with your fingers on the touchscreen. Using Google’s Voice Match recognition system the Home Hub can identify who is asking a question or giving a command and provide personalised answers. Ask for how your commute looks and it gives you your commute, not another member of your household’s. The same goes for music libraries and calendars.

Google Assistant will also ping the phone of the person who asked the question with more information for navigation options and other queries that would he helpful to look into more detail or take with you.

Recipes are really good on the Home Hub. Ask how to make beef bourguignon and the screen will display a selection of recipes from the web. Selecting one shows you the recipe, from which you can tap to start cooking and get step-by-step instructions read out and displayed on screen one at a time. Progress through the recipe by tapping or asking for the next step, or jump back one to view the whole thing. It’s well designed and easy to use.

‘Hey Google, good morning’

Google Home Hub review
Timers, alarms and all the usual smart assistant tools are there. Photograph: Samuel Gibbs/The Guardian

Google Assistant has a bunch of routines you can trigger with voice commands. By default saying “good morning” will show the weather, your commute, what’s on your calendar and show any reminders, then it’ll play your choice of news sources, music, radio, podcasts or audiobook. It can even switch on lights and other smart home devices.

You can set up routines to do lots of different things and tie them to your own custom phrases. You need to invest a bit of time to figure out what you want to do, but it’s a really powerful system worth trying out.

Smart home control

Google Home Hub review
Swipe down from the top of the display to show the smart home panel, or tap view rooms to show the complete smart home control dashboard. Photograph: Samuel Gibbs/The Guardian

Having started slowly with third-party smart home device integration, Google can now control almost any smart home device, from lights, to cameras, thermostats and even locks, with notable exceptions being Amazon’s Ring and Sonos speakers.

Recently Google turned its Home app into a one-stop-shop for controlling connected devices. The Home Hub takes that easy all-in-one control station to the next level.

Swipe down from the top to reveal a panel with all your Google Assistant connected smart home devices. From there you can turn on lights and adjust their brightness and colours, see cameras, adjust the temperature or do anything else from an easy to use command and control screen. There’s even a button to turn it all off, right from the screen.

Expensive, custom installation smart homes have had this kind of touchscreen dashboard system for a while, but it’s been difficult to achieve with off-the-shelf kit until now. Voice control is great, but when you’re trying to do lots of things at once and see the status of devices, touchscreen buttons are better.


Google Home Hub review
YouTube works great via voice or the touchscreen. Photograph: Samuel Gibbs/The Guardian

Google’s recent push into digital wellbeing extends to the Home Hub. You can set scheduled downtime blocking responses from Assistant as well as music and video on the display, while leaving alarms and timers accessible.

Filters can also restrict YouTube to certain content, such as that included in YouTube Kids, or block it entirely. They can also block explicit music tracks or all music, block voice calls, restrict Assistant’s answers to basic things like the weather and block third-party app actions except for those specifically designed for families.

These filters can be applied wholesale on the device or only for supervised accounts or guests, so if you don’t want your kids watching YouTube you can block access to it.

Sound quality

The Home Hub sounds somewhere between the Google Home and the Home Mini for music. It can get pretty loud and clear, but lacks any real bass and sounds pretty shrill at 100% volume, meaning this isn’t a smart speaker to buy for rocking out.

It does a great job of rendering the Assistant’s voice, and works perfectly well for watching YouTube videos and news broadcasts. But it doesn’t really compare to the audio you get from Amazon’s first-generation Echo Show.


  • The screen can be set to turn off or go very dim in darkness

  • Swipe from the left edge to go back one screen

  • Some answers are accompanied by sound effects, such as birds tweeting for sunny weather predictions

  • Manual tweaking of brightness, low-light mode and display settings are buried in a menu on the Google Home app

  • There’s a night mode you can schedule to reduce the volume of responses and block notifications apart from alarms and timers

  • You can use it as a Bluetooth speaker

  • The Home Hub can show you the video from any linked smart cameras


The Google Home Hub costs £139 and is available in grey, black, turquoise or pink.

For comparison, Amazon’s second generation Echo Show costs £220, the Harman JBL Link View costs £249 and the Lenovo Smart Display starts at £160. Google’s screen-less Home costs £129, Home Mini costs £49 and the Home Max costs £399.


The Google Home Hub is arguably the best smart display on the market. It’s much smaller than you might expect, with a really good-looking 7in screen that appears to be mounted into a small fabric cushion that’s only visible at the bottom.

It’s a simple, understated design that blends in well with furnishings, and would be as at home on a book case or mantle piece as on a table or work surface side. The lack of a camera is probably a plus point for those, like me, who will never video call anyone, and you can still do things on the touchscreen with the mic muted.

Recipes are particularly good on the Home Hub, while the added one-touch smart home control, status and camera display is brilliant. It’s not a great music speaker for the money though and the fabric surface is going to be more difficult to keep clean in a kitchen.

But the Home Hub is cheaper than most of the competition and gets much more than just the basics right. If you swim in Google’s ecosystem, this is the smart display for you.

Pros: great touchscreen, minimalist design, Bluetooth, Google Assistant, can hear you well, excellent smart home control, great recipes, cheaper than the competition

Cons: no 3.5mm socket, fabric could get dirty in a kitchen, need to dig into the Google Home app to change almost any setting, only Google services

Google Home Hub review
The back of the Google Home Hub has the volume buttons, mute switch and just a traditional power socket. Photograph: Samuel Gibbs/The Guardian

Other reviews


Samuel Gibbs

The GuardianTramp

Related Content

Article image
Google Home review: the smart speaker that answers almost any question
Sleek, intelligent and attractive, new Google voice-controlled device can play music, control other connected objects and give you a personalised briefing on your day

Samuel Gibbs

10, May, 2017 @6:00 AM

Article image
Google Nest Mini review: better bass and recycled plastic
Upgrade keeps what is good and improves sound for Google’s smallest, cheapest smart speaker

Samuel Gibbs Consumer technology editor

16, Jan, 2020 @7:00 AM

Article image
Google Nest Hub Max review: bigger, better and smarter display
Camera with local AI for face recognition allows proactive display of personalised information

Samuel Gibbs Consumer technology editor

06, Nov, 2019 @7:00 AM

Article image
Google Home Max review: bigger and smarter sound
Big new Google Assistant smart speaker finally launches in the UK with best-in-class voice control aiming to be the life and soul of the party

Samuel Gibbs

30, Aug, 2018 @8:00 AM

Article image
Google Home Mini review: a brilliant little £50 voice assistant speaker
Condensing everything that’s good about the bigger Google Home into a small pin-cushion-like speaker works great, but it won’t blow you away for music

Samuel Gibbs

26, Oct, 2017 @6:00 AM

Article image
Google launches bigger Nest Hub Max smart display with camera
Google Assistant with video calling, security camera, face recognition and hand gestures

Samuel Gibbs

07, May, 2019 @7:00 PM

Article image
Google Nest Hub (2nd gen) review: wearable-free sleep tracking smart display
Radar-based gesture and sleep tracking turns top smart assistant into a great alarm clock too

Samuel Gibbs Consumer technology editor

08, Apr, 2021 @6:00 AM

Article image
Google Home starts battle with Amazon for living rooms
One week after Amazon launched Echo in the UK, the search company is also pitching for a smart home future with its own voice recognition device

Alex Hern

04, Oct, 2016 @6:00 AM

Article image
Google launches DIY smart Nest Thermostat E
Heating controller cheaper than previous model and consumers will not require a boiler engineer to install it

Samuel Gibbs

01, Oct, 2018 @11:01 PM

Article image
Nest Hello review: Google's smart facial-recognition video doorbell
Excellent smart device comes with optional 24/7 video recording with facial recognition – and works as a doorbell too

Samuel Gibbs

20, Sep, 2018 @8:33 AM