Largest US police union asks Amazon to pull 'offensive' Black Lives Matter shirt

An open letter is urging the online retailer to follow Walmart and drop the sale of the T-shirt, which carries the words ‘Bulletproof: Black Lives Matter’

The biggest US police union is pressing Amazon to follow Walmart and remove from third-party sale a shirt that seeks profit in relation to the Black Lives Matter protest movement.

The shirt, which carries the words “Bulletproof: Black Lives Matter”, was removed from online sale by Walmart on Thursday, after the Fraternal Order of Police (FOP) said it was “offensive”.

In an open letter, FOP president Chuck Canterbury appealed to Amazon chief executive Jeff Bezos to support the FOP in “increasing the bonds of trust between the men and women of law enforcement and the communities they serve”.

The shirt was still available for sale via Amazon.com on Friday. Amazon declined to comment.

Speaking to the Guardian, Canterbury said he was not surprised, describing Amazon “as a pretty liberal marketer”.

The issue was relevant, he said, because of the “amount of violence demonstrated at Black Lives Matter marches and the fact that eight police officers had been assassinated while protecting Black Lives Matter protests”.

Canterbury said he was referring to officers who were shot in separate incidents in Dallas and Baton Rouge last summer.

The gunmen in those shootings were not affiliated with the Black Lives Matter movement. In Dallas, a gunman shot dead five officers during an anti-violence protest. In Baton Rouge, three officers were killed in an ambush.

Canterbury told the Guardian he believed nonetheless that anti-police rhetoric in the name of the protest group “had inspired people of feeble minds to strike out at police officers”.

“It happened as a result of the rhetoric of different BLM groups,” he said.

Messages seeking comment from prominent Black Lives Matter activists were not immediately returned.

Two women hold a sign at a protest against police brutality in the US.
Two women hold a sign at a protest against police brutality in the US. Photograph: Daniel Leal-Olivas/AFP/Getty Images

In his open letter to Walmart, Canterbury accused it of allowing third-party sellers to profit from racial division.

“Commercialising our differences will not help our local police and communities to build greater trust and respect for one another,” he wrote. “Turning a buck on strained relationships will not contribute to the healing process.”

He added: “I wanted to let you know that my members are are very upset that you and Amazon are complicit in the sale of this offensive merchandise.”

Walmart said in a statement that after “hearing concerns from customers” it had dropped the third-party sale of the “bulletproof” merchandise.

Like other online retailers, it said, it would continue to offer third-party merchandise that carried protest and counter-protest slogans such as Black Lives Matter, Blue Lives Matter and All Lives Matter.

The third-party vendor selling the “bulletproof” shirts was Connecticut-based Old Glory Merchandise. Calls to the company were not answered on Friday. Owner Glenn Morelli told CNN, however, that he had already decided to remove the shirt from his site.

“It wasn’t a big seller at all,” he said. “The Blue Lives Matter sells more than the Black Lives Matter or bulletproof shirts combined. We don’t like to offend anybody.” He added: “You have to sell all different kinds of shirts. It’s hard to make everybody happy.”

On Friday, Amazon customer reviews for “bulletproof” merchandise offered by one-third party merchant mirrored the divisive national debate over the Black Lives Matter movement.

One reviewer, PhantomOfAmazon, wrote: “The slogan is divisive & misleading. Black Americans must come together to solve their issues in areas like Chicago, Detroit, Oakland, LA, etc.”

Another, Vincent Alexander, commented: “Great shirt, unless you hate freedom of speech.”

According to the National Law Enforcement Officers Memorial Fund, 64 US law enforcement officers have been shot and killed in 2016, the most in five years.

The Counted, a Guardian project to record the number of people killed by law enforcement in the US, has recorded 1,045 such deaths in 2016. Last year, the total was 1,134. The Black Lives Matter movement has grown around such deaths, in high-profile cases often of unarmed African American men.

Canterbury said “over 95%” of fatal shootings by law enforcement came during engagements with armed suspects.

“There’s a big differences between shooting someone assassination-style while they’re enforcing the law and being shot while breaking the law and not complying with a lawful arrest,” he said.

Guardian analysis of the 2015 figures showed young black men were nine times more likely than other Americans to be killed by police officers.

A US government pilot program to count killings by police has recorded a sharply higher number of deaths than previous official efforts. Department of Justice officials have said their new method for counting “arrest-related deaths” should improve the “reliability, validity and comprehensiveness” of such information.

Canterbury said FOP members would continue to apply pressure on retailers to drop such merchandise, “until Black Lives Matter makes statements that they do not approve of violence”.

Contributor

Edward Helmore

The GuardianTramp

Related Content

Article image
Erica Garner, Black Lives Matter activist, dies aged 27
Bernie Sanders and Bill de Blasio among those to pay tribute to Eric Garner’s daughter, who was in hospital for a week after a heart attack

Martin Pengelly in New York and agencies

30, Dec, 2017 @9:22 PM

Article image
Trump equates support for Confederate flag with Black Lives Matter
President also tells Fox News Sunday he opposes renaming bases, while BLM mural in Manhattan is defaced again

Martin Pengelly in New York and agencies

19, Jul, 2020 @8:48 PM

Article image
Coalition of activists affiliated with Black Lives Matter outline policy agenda
More than 25 groups unite under ‘Movement for Black Lives’ – M4BL – banner and are calling for reparations, criminal justice reform and an end to ‘mass surveillance’

Jamiles Lartey

01, Aug, 2016 @5:15 PM

Article image
US retail workers face long hours, poor pay and 'anxiety through the roof' on Black Friday
Workers face increases in work volume and demanding schedules, often without extra compensation during holidays

Michael Sainato in Albany

23, Nov, 2018 @6:00 AM

Article image
'Demolish that lie': James Forman Jr takes on Black Lives Matter backlash
The son of a prominent civil rights leader argues in a new book, Locking Up Our Own, that the ‘black on black crime’ trope is based on a false premise – and lays much of the blame for America’s carceral crisis at the feet of the political class

Jamiles Lartey

29, Apr, 2017 @11:00 AM

Article image
Hundreds of armed counter-protesters confront Black Lives Matter rally in Ohio
Counter-protesters harassed group of peaceful demonstrators with rifles, bats and racial slurs in mostly white town of Bethel

Adrian Horton in Cincinnati

18, Jun, 2020 @2:19 PM

Article image
Amazon makes play for online grocery market - but will it deliver?

Analysts fear wheels could fall off the online giant's bandwagon when delivering groceries but some detect an ulterior motive

Rory Carroll in Los Angeles

15, Aug, 2014 @2:12 PM

Article image
Amazon joins retailers banning the sale of items featuring Confederate flag
On Tuesday afternoon, Amazon became the latest in a string of high-profile companies like Walmart, Sears and eBay, to step away from the sales

Joanna Walters in New York

23, Jun, 2015 @7:43 PM

Article image
Walmart discontinues sales of 'All Lives Matter' shirts following backlash
Biggest retailer in the US caused controversy with $20 T-shirts that said ‘Blue Lives Matter’ and ‘Drunk Lives Matter’ among other phrases

Priya Elan

30, Jun, 2020 @6:57 PM

Article image
Amazon says 'Black Lives Matter'. But the company has deep ties to policing
Activists say the company’s work, which includes commercial partnerships with law enforcement, harms communities of color

Kari Paul

09, Jun, 2020 @10:00 AM