iPhone 6 launch to break Apple records, say reports

The company has ordered 80m handsets for the launch of the new iPhone this year, according a leak from the supply chain

Apple is planning its biggest iPhone launch to date with the expected larger iPhone 6, according to leaks from the supply chain.

The company has demanded 70-80m iPhones covering the expected 4.7in and 5.5in models by the end of the year, the Wall Street Journal reports.

The combined order surpasses last year’s 50-60m iPhone 5S and 5C numbers, which was the largest new iPhone launch at the time.

'Demand percentage turned out to be different than we thought'

Apple broke records, selling 9m iPhones in the first weekend, but the iPhone 5S outsold the cheaper iPhone 5C by two to one. The iPhone 5C failed to live up to expectations, causing Apple’s suppliers to cut production and Apple to introduce a cheaper 8GB iPhone 5C to try to ignite sales.

Apple's chief executive, Tim Cook, said that the company’s strategy of both phones at the same time - the first in the iPhone’s history - did not go to plan.

“I think last quarter we did a tremendous job, particularly given the mix was something very different than we thought,” he said in an earnings call in January. “It was the first time we’d ever run that particular play before, and demand percentage turned out to be different than we thought.”

Rumours around production issues for the larger iPhones, the first to move past 4in screens, have put doubt on the efficacy of a large launch for the iPhone 6.

Some have pointed to Apple’s expected use of new sapphire crystal screens as the cause of production issues, which have been difficult to produce in large areas like those required by 4.7in and 5.5in smartphone screens.

• An expert who was consulted by Apple 18 months ago says that a harder sapphire crystal iPhone screen is possible, and that Apple’s patents for glass-sapphire blends could result in a new hybrid screen more resistant to scratching


Samuel Gibbs

The GuardianTramp

Related Content

Article image
iPhone 5S and iPhone 5C launch to 'brighten everyone's day', says Apple

Apple will launch top-end iPhone 5S and cheaper iPhone 5C in an event to be shown to a select group in China

Charles Arthur, technology editor

09, Sep, 2013 @10:05 AM

Article image
Apple unveils iPhone 5S and iPhone 5C - video

Two new iPhone models are unveiled at the Apple campus in Cupertino, California, on Tuesday

10, Sep, 2013 @7:06 PM

Article image
Apple iPhone 5C and 5S launch gives China hang up over high price
Chinese analysts and consumers at Apple press event in Beijing say plastic 5C model is not low-end as publicity had suggested

Jonathan Kaiman in Beijing

11, Sep, 2013 @1:50 PM

Article image
iPhone 5C and 5S launch: what are you expecting?

Apple are launching two new phones today - the top end iPhone 5s, and the cheaper iPhone 5C. What features will they have? Share your predictions - and ideas - in our open thread

James Walsh

10, Sep, 2013 @9:05 AM

Article image
iPhone could be about to launch on China Mobile 4G
Apple may be about to fulfil ambition to expand into huge market as company reveals ad showing images resembling iPhones

Juliette Garside, telecoms correspondent

30, Oct, 2013 @1:58 PM

Article image
Apple isn't dead yet – iPhone 5S and iOS7 have a secret weapon

The reality distortion field has gone into reverse, but it's blinding us to the truth: Apple is still leading the way, writes John Naughton

John Naughton

28, Sep, 2013 @11:05 PM

Article image
iPhone 5S and 5C: the queues are there but is Apple running out of juice?

Release of new smartphones draws crowds, but investors are worried that high prices will leave Apple a niche player

Juliette Garside and Angela Monaghan

20, Sep, 2013 @7:08 AM

Article image
iPhone 5S puts Apple back on top in the US as Samsung slips in September
Data from Counterpoint Research shows that iPhones outsold Samsung phones for the first time in six months, but the Korean company is still ahead in general. By Charles Arthur

Charles Arthur

21, Oct, 2013 @6:08 PM

iPhone 5C – first impressions

Samuel Gibbs: The rumoured 'cheap' iPhone might be colourful but is really just a recycled iPhone 5 in a plastic case – and it's not cheap either

Samuel Gibbs

11, Sep, 2013 @1:54 PM

iPhone 5S – first impressions

Samuel Gibbs: Apple's new flagship smartphone has some fresh features but you might be pushed to tell the difference from the iPhone 5 at first glance

Samuel Gibbs and Charles Arthur

11, Sep, 2013 @1:55 PM