ECB chief: mystery new competition at heart of plans to boost cricket’s profile

• New format dominates five-year blueprint to attract more fans
• Tom Harrison says venture is ‘for a broader audience’

The England and Wales Cricket Board staged what it described as a “whole game meeting” at Millbank Tower in London on Monday, where it brought together representatives of all the nation’s counties and clubs to talk through the five-year plan for the sport.

The ECB presented a strategy document called Inspiring Generations that contained a lot of information on where the game is now and even more about where it wants it to get to, but rather less on how it is actually going to move between the two. The little details of what the ECB is actually going to do in order to deliver any of the many fine things it is promising will, it said, follow sometime soon.

The first thing everyone wanted to talk about was the “new competition”. It still does not have an official name and it is not clear what the teams will be called or exactly where the games will be played.

However, the chief executive, Tom Harrison, was anxious to do what he described as “some myth-busting” about it. “The new competition is being designed to appeal to cricket fans first and foremost,” Harrison said, “but then it’s also for a broader audience.”

It is supposed to win them over by addressing the “three key challenges” identified by the ECB: right now a lot of people who like sport do not like cricket because it is too long, too complex and too inaccessible.

Harrison confirmed that the ECB has committed to spending £180m on the new competition over five years. Even so he was keen to stress that it was “already a profitable venture” because it was a central part of the £1.1bn TV rights deal. “We would not be onfree-to-air TV without that new competition and we would not have the premium that we got through the media rights process had that competition not been there.”

He was confident that, despite the scepticism expressed by Virat Kohli, who said last August, “I feel somewhere the commercial aspect is taking over the real quality of cricket,” the ECB would not have any trouble persuading players to take part.

“Clearly it’s a format which throws different challenges on to the table for cricketers,” Harrison said. “I think new players will really want to test their ability in a format of the game which we think will provide more pressure at those key moments in games. It will be a very good training ground for international T20.”

He was also breezily confident that the ECB’s existing T20 tournament, the Blast, “can coexist with the new competition and both can flourish” because “we believe that the market can take further growth”. And he promised that “we all understand the importance of the county championship”, which he describes as “our blue riband event”.

The counties will be assuaged, too, by £450m in direct funding over the five years, with £50m of it set aside for improving venues and infrastructure.

The new competition is only one part of the ECB’s plan and Harrison seemed keen to ensure it did not dominate the discussions. “It’s not a new format,” he said – although he kept referring to it as exactly that – “it’s a competition designed to do a certain job for a certain period of the season.”

There are other parts of what the ECB wants to do that, if it gets them right, will be more important for the future of the game. “We’re not comfortable with where we are in schools,” Harrison said. Right now cricket is played in only 22% of schools, which makes it the eighth most popular team sport. The detailed plan for what they are going to do about it is going to be released next year.

Similarly the ECB has realised that it needs to broaden both its player base and audience. Right now, it says, cricket has 10.5 million “followers” but 82% of them are men, 94% of them are white and their average age is 50.

“What success looks like is that in five years’ time people can say, ‘Cricket is a game for me,’” Harrison said, “wherever you are from in this country, regardless of background, religion, where you live or how old you are.” He wants the sport to “shed this curious tag of elitism and privilege which we carry around with us”.

The Spin: sign up and get our weekly cricket email.

The alternative to all this, Harrison explained, was that the board would be left “managing decline”, although at the same time he insisted that “our game has never been in a better position”.

Contributor

Andy Bull

The GuardianTramp

Related Content

Article image
Cut English cricket’s funding over ‘deep-seated racism’, government urged
A parliamentary inquiry into racism in cricket recommends the government should cut the sport’s funding unless the ECB shows it is serious about tackling the matter

Sean Ingle and Simon Burnton

14, Jan, 2022 @12:01 AM

Article image
Ashes defeat a ‘brilliant opportunity’ to reset domestic game, claims ECB chief
Tom Harrison, the chief executive who has overseen the last seven years of English cricket, has described the one-sided defeat in the men’s Ashes as a ‘brilliant opportunity’ to ‘reset and recalibrate’ the domestic game

Ali Martin in Hobart

14, Jan, 2022 @11:36 AM

Article image
ECB introduces Rooney Rule as part of drive to increase Asian involvement
The ECB has introduced the Rooney Rule for all national coaching positions to guarantee that at least one black, Asian or minority ethnic candidate is interviewed during the recruitment stage

Ali Martin

09, May, 2018 @11:01 PM

Article image
Cricket's All Stars scheme is fine but kids must see the game as well as play it | Andy Bull
The ECB’s All Stars scheme to encourage the very young to play is laudable but cricket suffers by being hidden from view

Andy Bull

22, Mar, 2017 @11:30 AM

Article image
Yorkshire CCC are institutionally racist. For me there is no other conclusion | Jonathan Liew
The investigation panel may not have found sufficient evidence of racism at the club, but how else can the Azeem Rafiq saga be viewed?

Jonathan Liew

01, Nov, 2021 @10:00 PM

Article image
Alex Hales pictured in blackface as English cricket handed a new blow
English cricket has taken another blow after the Azeem Rafiq revelations with Alex Hales pictured in blackface at a New Year’s Eve party

Sean Ingle

19, Nov, 2021 @12:18 AM

Article image
Ian Watmore cleared to become ECB chairman after review of EFL conduct
Ian Watmore is set to replace Colin Graves as the ECB chairman on 31 August after it found ‘no evidence’ of wrongdoing during his EFL stint

Ali Martin

01, May, 2020 @10:55 AM

Article image
England accused of poaching after rule change boosts Jofra Archer prospects
Jofra Archer, a highly rated Sussex fast bowler, will be available to play for England in next year’s World Cup and Ashes campaigns after the ECB changed its rules

Exclusive by Ali Martin

29, Nov, 2018 @8:01 PM

Article image
Clare Connor: ‘There were lots of sexist jokes … that isn’t without damage’
MCC’s first female president tells Andy Bull about putting up with sexism, why Lord’s belongs to all and diamond pendant protocol

Andy Bull

17, Oct, 2021 @8:11 PM

Article image
English cricket offers Azeem Rafiq apology and promises action on racism
English cricket issued an unreserved apology to Azeem Rafiq, saying the racism he experienced was a blight on the game

Sean Ingle

19, Nov, 2021 @6:44 PM