matthew-yeomans

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‘A stone circle older than Stonehenge’: Welsh forest walks steeped in folklore
Celtic rainforests, druid sites and tales of an enchanted lake add wonder to these walks in nature

Matthew Yeomans

08, Nov, 2022 @7:00 AM

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Copenhagen to Washington: 24 hour climate hack to make cities sustainable
Climate-KIC’s campaign saw 20 cities crowdsource ideas to make their cities greener, from cycling to food waste

Matthew Yeomans

27, May, 2016 @4:00 AM

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Communicating sustainability is a subtle attempt at doing good
Are sustainability comms the business world’s attempt at piggybacking off social and environmental problems? Quite the opposite, argues Matthew Yeomans

Matthew Yeomans

24, Feb, 2015 @2:27 PM

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Oculus Rift isn't just a game; it could have powerful effect on sustainability

Facebook's acquisition of virtual reality company Oculus Rift could have a big role in bringing to life corporate sustainability

Matthew Yeomans

26, Mar, 2014 @6:22 PM

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How to tell sustainability stories on social media

Companies need more resources to sell sustainable change through entertainment and useful information

Matthew Yeomans

17, Feb, 2014 @6:27 PM

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Top ten sustainability and social media campaigns – in pictures
The best examples of brands using social media to sell sustainable change through entertainment and useful information

Matthew Yeomans

17, Feb, 2014 @6:19 PM

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How can brands access young people online responsibly?

Brands can use social media to connect with children and young people but protections must be in place, says Matthew Yeomans

Matthew Yeomans

29, Nov, 2013 @7:00 AM

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Are children consuming too much digital technology?

The popularity of apps, social networking and gaming among young people could lead to childhood development problems

Matthew Yeomans

18, Jun, 2013 @9:52 AM

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Hyundai advert: communicating sustainability the wrong way?

The car company withdrew the controversial ad for its climate-friendly car, but is there a way to communicate a sustainability message in an edgy but authentic way?

Matthew Yeomans

02, May, 2013 @2:51 PM

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Gaming for good: teaching sustainability through video games

Worthy, educational video games won't inspire the next generation. That's why developers are making games which mix the thrill of competing with a strong social message

Matthew Yeomans

22, Apr, 2013 @11:44 AM

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Facebook part of Fortune 500 company efforts to feed America's hungry

Bread company aims to donate 500,000 bowls of soup through its new social media campaign

Matthew Yeomans

01, Apr, 2013 @10:55 AM

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Why sustainability sits at the core of SXSW's big ideas

South By Southwest has been accused of becoming too corporate and dominated by big brands - but is it? Matthew Yeomans reports

Matthew Yeomans

14, Mar, 2013 @5:35 PM

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