Jungle deliverance? Matt Hancock seeks his celebrity salvation

Covid-era health secretary hopes to use I’m a Celebrity … appearance to ‘deliver messages to the masses’ – who can now message back

Will he have to eat a live spider? Is video footage of his first jungle shower going to be played on repeat, his damp trunks later sold for charity? Will he find love (again)?

After a seemingly interminable wait Matt Hancock will on Wednesday evening make his first appearance in the I’m a Celebrity … Get Me Out of Here! jungle.

Professional cheeky chappies Ant McPartlin and Declan Donnelly will welcome the former health secretary, 44, to the jungle along with comedian Seann Walsh. It comes after Love Island star Olivia Attwood withdrew from the show on Monday on medical grounds.

Now the moment for his big debut has arrived, how will Hancock cope? He is a man, according to Westminster sources, who likes to project a self-deprecating image. As culture secretary he had the pick of the government art collection and chose a painting of a cockerel – a knowing nod to the mockery his name often provoked.

But behind the scenes he is said to be famously thin-skinned. With pop icon Boy George already accusing Loose Women’s Charlene White of being bossy and “controlling”, how will Hancock react if George’s sharp tongue veers in a fresh direction?

Criticism will, at least, not be unfamiliar to the former minister, who has faced disparaging remarks from his constituents (one of whom simply declared “the man is an idiot”), the prime minister, former contestants, comedians, the families of those who lost loved ones during the pandemic, Miriam Margolyes, fellow MPs, countless political commentators and a significant majority of people with a social media account.

Hancock’s decision to star in the show has also seen him lose the Tory whip. But while acknowledging that “some will think I’ve lost my marbles”, he has insisted he wanted to do the show to showcase his “human side” and to use reality TV as a platform to “deliver important messages to the masses”.

Alongside other celebrities taking part in this year’s series – Culture Club star Boy George, TV presenter Scarlette Douglas, Lioness Jill Scott, Coronation Street actor Sue Cleaver, Hollyoaks actor Owen Warner, rugby star Mike Tindall, comedian Babatunde Aleshe and broadcaster Charlene White – Hancock will have to live in extreme conditions.

He will have to take part in “bushtucker trials” – which in previous years has seen former glamour model Katie Price devouring a kangaroo anus, while actor Jorgie Porter has chewed on a crocodile penis – to get additional food for the group, and to avoid being voted out by viewers during their stay.

If Hancock makes it to the final episode he stands a chance of winning. Some have suggested this is unlikely. The reigning I’m a Celebrity … Get Me Out of Here! champion, actor Danny Miller, has suggested Hancock was likely to be used like a “toy” by the public, who would want to mete out punishments as retribution for his handling of the Covid pandemic in the UK, before he is voted off.

But ex-MP and former I’m a Celebrity … contestant Lembit Öpik opined that, after the kissing scandal that led to his resignation as health secretary, Hancock had nothing to lose and could be “set for life” financially after his appearance.

The former Lib Dem MP – who considers Hancock a personal friend – added: “He starts from such a low base in the public eye that the only way is up.”

Contributor

Alexandra Topping

The GuardianTramp

Related Content

Article image
Matt Hancock squeals as he is showered with sludge on I’m a Celebrity debut
Former health secretary crawls through dark tunnels in Beastly Burrows first trial

Rachel Hall

09, Nov, 2022 @9:00 PM

Article image
What we’ve learned about Matt Hancock on I’m a Celebrity
MP wants to show us his human side but his appearance so far has sucked the joy out of the show

John Crace

11, Nov, 2022 @11:35 AM

Article image
Matt Hancock asks for ‘a bit of forgiveness’ for breaking Covid rules
MP admits he made a ‘big mistake’ by breaching social distancing rules while health secretary

Nadeem Badshah

11, Nov, 2022 @11:10 PM

Article image
‘The man is an idiot’: Constituents respond to Matt Hancock’s I’m a Celebrity decision
Locals unimpressed by their West Suffolk constituency being left without parliamentary representation when the MP appears on ITV show

Caroline Davies

05, Nov, 2022 @8:00 AM

Article image
Favourite Jill Scott wins this year’s I’m a Celebrity, with Matt Hancock third
Former England footballer won public vote, with actor Owen Warner in second place and ex-health secretary coming third

Nadeem Badshah

27, Nov, 2022 @11:09 PM

Article image
Career highlights of I’m a Celebrity … Get Me Out of Here! star Matt Hancock
From being the first disgraced pandemic-era health secretary, to Rishi Sunak snubbing his handshake, we pick our top 10 moments

Esther Addley

02, Nov, 2022 @6:10 PM

Article image
Matt Hancock says he did not ‘primarily’ go on I’m a Celebrity for the money
Ex-health secretary defends appearance on TV show and denies he broke law by embracing aide during lockdown

Jessica Elgot Deputy political editor

31, Jan, 2023 @9:29 AM

Article image
Matt Hancock went into I’m a Celebrity hated and came out jungle-washed. No wonder politicians love TV | Zoe Williams
From Boris Johnson on Have I Got News For You to Ann Widdecombe on Strictly, television lets the most divisive figures reinvent themselves. Why do we let them get away with it? asks Zoe Williams

Zoe Williams

28, Nov, 2022 @1:55 PM

Article image
Public will treat Matt Hancock like a toy, says reigning I’m a Celebrity champion
Danny Miller predicts former health secretary will be punished for his Covid record before being voted off

Jamie Grierson

04, Nov, 2022 @11:10 AM

Article image
How did he survive? PR and TikTok votes kept Matt Hancock in I’m a Celebrity jungle
An online campaign to boost his popularity has helped the former Tory minister to the final four of the TV reality contest

Shanti Das and Miranda Bryant

27, Nov, 2022 @10:00 AM