Ceo – Whorehouse: New music

Enigmatic Swedish producer Ceo's new video is made up of images of himself, so he's called it Selfie. Obviously.

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You couldn't move for selfies in 2013. Whether it was politicians with politicians, politicians with pop stars or just pop stars (occasionally with a rare breed slow loris), people in the public eye became more obsessed with themselves than ever before this year. One unlikely person getting in on the act is mercurial Swedish producer Eric Berglund, aka Ceo, who's taken it one step further with the video to his new single, the delightfully-titled Whorehouse. While the song is called that, according to the accompanying blurb the video is titled Selfie (mind you, the blurb also says "ceo is you and you are me and i am ceo aka white panther aka ultra messiah aka mr yeah aka eric aka life aka you.") While the song's day-glo burst of bouncing synths and Animal Collective-esque vocal arrangements suggests a video featuring a troupe of dancers cavorting around a deserted island, Berglund's gone for one mainly made up of him prancing about in front of the camera, partially obscured by outlandish headgear and swathes of paint.

Whorehouse is out now via Modular Recordings.

Contributor

Michael Cragg

The GuardianTramp

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