In the same way that the perceived personality of Björk dominates people's perceptions of Iceland and its music, the slow-burning sound of Sigur Ros has also become shorthand for EPIC. Yes, these four 20-year-old lads (and two ladies with cellos) are performing a slow-burn song of epic loveliness on a pebbly beach beneath a breathtaking cliff face. And yes, they've toured with Sigur Ros and have been compared to Mogwai. But sometimes you just have to leave cynicism to one side and say, "You know what? That was lovely and I have something in my eye, thank you very much."
For a Minor Reflection play Iceland Airwaves on Friday 15 October and Dansi Dans can be downloaded for free