LadBaby takes Christmas No 1 with I Love Sausage Rolls

Novelty duo become only the third artist ever to score back-to-back Christmas No 1 singles, after the Beatles and Spice Girls

LadBaby have scored their second Christmas No 1 in a row with I Love Sausage Rolls, a novelty song recorded to raise money for food banks.

It makes LadBaby – British YouTube star Mark Hoyle and his wife Roxanne – only the third act ever to score back-to-back Christmas No 1s, following the Beatles, who topped the chart from 1963 to 1965, and the Spice Girls from 1996 to 1998.

“I can’t believe we’ve done it again,” Mark said. “Thank you so much to everybody who downloaded the song … I’m honestly speechless. I’m out of sausage roll songs so I don’t know if we can do it again.”

Using the melody to Joan Jett’s I Love Rock’n’Roll, the song is an ode to “a beige and savoury treat”, full of smutty double entendres and proud carnivorousness (“We’re not on a vegan diet / We know Quorn will never be a client”). It follows LadBaby’s 2018 No 1 We Built This City on Sausage Rolls, another pastry-themed hit sung to the tune of Starship’s 1985 hit We Built This City. I Love Sausage Rolls scored 93,000 chart sales (a figure combined from streams and downloads), 18,000 more than We Built This City in 2018.

Proceeds from I Love Sausage Rolls are going to food bank charity The Trussell Trust. Chief executive Emma Revie told the Guardian she was “so grateful” for LadBaby’s campaign: “The money raised will help us support our network of food banks to provide the best possible emergency help to people referred, while we work towards a future without the need for food banks.”

Mark Hoyle, a graphic designer from Hemel Hempstead, first became famous for his candid YouTube diary videos documenting fatherhood and family life. As LadBaby, he and his family have 3.4m followers on Facebook, and in October signed a management deal with William Morris Entertainment and Margravine Management to help them branch out into merchandise, publishing and live events.

LadBaby at Abbey Road Studios.
LadBaby at Abbey Road Studios. Photograph: Carsten Windhorst/FRPAP.com

Speaking to the Guardian, Mark Hoyle described visiting a food bank as “heartbreaking” and complained that the issue of food poverty had been overlooked for too long: “So much of the last few years has been dominated by Brexit and what’s happening with the government that so many issues – whether it be food banks or so many others – are taking a back seat because everyone’s focusing on that.”

Stormzy’s single with Ed Sheeran and Burna Boy, Own It, is at No 2. The Croydon rapper was also kept off the top of the album chart, by Rod Stewart’s new release You’re in My Heart.

Wham!’s Last Christmas reached the singles Top 10 for the fifth year running, but is still yet to top the chart – it was kept off No 1 by Band Aid’s Do They Know It’s Christmas? on its initial release in 1984, and also reached No 2 in 2017. Mariah Carey’s All I Want for Christmas Is You, which finally topped the US chart this week 25 years after its first release, couldn’t repeat the success in the UK – it reached No 8. Thirteen other Christmas songs, by the likes of the Pogues, Shakin’ Stevens and Michael Bublé, are in the Top 40.

Despite a passionate social media campaign and support from the singer himself, Jarvis Cocker’s 2006 song Running the World could only reach No 48. The campaign to get it to Christmas No 1 had begun in the wake of the Conservative party’s election victory – the expletive-laden lyrics are a diatribe against the ruling classes.

• This article was amended on 20 December 2019 to correct the name of the band behind the song We Built This City.

Contributor

Ben Beaumont-Thomas

The GuardianTramp

Related Content

Article image
LadBaby scores 2018 Christmas No 1 with ode to sausage rolls
The parenting blogger’s song, a reworked version of Starship’s We Built This City, is raising money for foodbank charity The Trussell Trust

Ben Beaumont-Thomas

21, Dec, 2018 @6:00 PM

Article image
LadBaby reach Christmas No 1 for third year in a row
YouTube stars and campaigners raise funds for food bank charity the Trussell Trust with Don’t Stop Me Eatin’

Ben Beaumont-Thomas

25, Dec, 2020 @4:00 PM

Article image
'I Love Sausage Rolls is for people who can’t eat': LadBaby's Mark Hoyle
Mark Hoyle says second consecutive Christmas No 1 charity single, released because ‘the country needs a laugh’, will benefit ‘everyday people’ forced to use food banks

Laura Snapes

20, Dec, 2019 @6:00 PM

Article image
'Stay involved': grime stars hail young voters turning out for Labour
After championing Jeremy Corbyn with the #grime4corbyn movement, JME, Stormzy and other musicians are celebrating Labour’s gains – and landing a big blow against political apathy

Ben Beaumont-Thomas

09, Jun, 2017 @11:34 AM

Article image
Stormzy to donate £10m to black British causes over 10 years
Rapper makes financial donation as ‘beginning of a lifetime commitment’ to fighting racism and supporting black people in the UK

Ben Beaumont-Thomas

11, Jun, 2020 @3:17 PM

Article image
Charity single for Grenfell Tower released as Simon Cowell donates £100,000
The cover version of Bridge Over Troubled Water, featuring Stormzy, Rita Ora, Robbie Williams and more, will raise money for survivors of the devastating fire – some who appear in a choir on the track

Ben Beaumont-Thomas

21, Jun, 2017 @2:19 PM

Article image
The 100 greatest UK No 1s: 100-1
Look back on our complete countdown of the greatest UK No 1s, from the Beatles to Baby D, and So Solid Crew to Suzi Quatro

Ben Beaumont-Thomas, Alexis Petridis and Laura Snapes

05, Jun, 2020 @8:00 AM

Article image
Mariah Carey's All I Want for Christmas Is You reaches UK No 1 after 26 years
Festive favourite that reached No 2 in 1994 finally tops British chart, with Carey saying ‘we are keeping the Christmas spirit alive together despite how dismal the year’s been’

Ben Beaumont-Thomas

11, Dec, 2020 @6:00 PM

Article image
2018 Ivor Novello awards: Dave track attacking Theresa May wins best song
Ed Sheeran was named songwriter of the year, but lost the album prize to Stormzy, with another rapper, Dave, winning best contemporary song for Question Time

Ben Beaumont-Thomas

31, May, 2018 @3:30 PM

Article image
Elton John becomes first solo artist with UK Top 10 singles in six different decades
With Cold Heart – a collaboration with Dua Lipa remixed by Pnau – John has beaten Elvis, Michael Jackson and others for longevity at the top end of the charts

Laura Snapes

13, Oct, 2021 @11:54 AM