It’s terribly unfair that technology has given musicians the ability to write and record radio-friendly albums in their bedrooms at the exactly the same time that it took away all the money that used to be made from writing and recording radio-friendly albums.
Artists such as MorMor, Tirzah or Cat Power, creating songs as delicate and beautiful as cherry-blossom waterfalls, might have once been able to make a living without ever playing live, but now they must hit the road whether it suits their songs or not. MorMor – 27-year-old Canadian multi-instrumentalist Seth Nyquist – sounds happiest in your headphones, where his intimate, intricate productions and fragile falsetto take wing. “I could just live in my own world,” Nyquist told Pitchfork as his debut single, Heaven’s Only Wishful, took off last year. Still, his first-ever London show a few weeks ago was a roadblock - and there’s shivery power in MorMor’s heartbeat bass and stroked guitar wherever you hear them.
His intoxicating songs often sound like someone enjoying making out with their misery. You can hear all the influences breeding in it, yet new wave, indie psych, hip-hop and chill have rarely combined so satisfyingly and effortlessly before. On his strongest songs, MorMor could be Gorillaz featuring Frank Ocean, produced by Jam & Lewis, with a heady shot of ASMR in every shimmering, glorious chorus.