Reclining album sales? Why pop stars are making sofas not songs

From Louise Redknapp’s footstools to Kylie’s Atmosphere Duvet, an increasing number of musicians are turning to home furnishings

Being a pop star has a shelf life. Sure, you can carry on chucking records out for ever (hiya Cher) and touring like the best of them (here’s looking at you Madge), but at some point it gets a bit boring, the money starts drying up and your creativity slides away at the thought of another session with Diplo. So what to do? Well, you could try acting a la Lady Gaga, Justin Timberlake and Lee from Blue. Or you could move into fashion like Rihanna (socks, trainers), makeup like Rihanna (Fenty Beauty) or comedy like Rihanna (wait, teasing Drake hasn’t been part of an ongoing skit?). But you know what really says “time to diversify the brand”? Furniture.

Last month the artist formerly known as Louise Nurding, AKA Louise Redknapp, teamed up with high street dream weavers Harveys for her own range of sofas. Entitled Bold, the range varies from a £199 footstool all the way up to a large chaise with stool, a snip at £1,899. “I only design things I would put in my own home, and this collection is a true reflection of my personality and style,” the ex-Eternal singer mused to Hello. If you’re thinking: “What does Louise Redknapp know about furniture?” then you probably need to re-watch the video for 1996’s pre-Britney classic Naked, in which she performs on top of a stiletto-shaped chaise longue.

Anyway, she’s not the only one dipping a toe into the world of interiors. In 2012, Justin Timberlake launched HomeMint, a membership service that helps you “design and curate” your perfect home, ie just buy a bunch of scatter cushions and you’re good to go. In 2013, Vanilla Ice designed his own range of chandeliers and wall lamps, while in 2015 Lenny Kravitz launched a 1970s-inspired furniture collection to “appeal to a diverse group of people” that included a table topped with a sheepskin pillow. Obviously – obviously! – Pharrell Williams has also tried his hand at furniture design, sketching out The Tank, a chair that looked like, well, a tank.

Or, if you fancy getting up from your Louise sofa and making your way to the bedroom, then why not pull your Kylie Grazia Eyelet Curtains and luxuriate in a Kylie Atmosphere Duvet set. Yes, not content with joining in taking over the eyewear market with Specsavers, Kylie Minogue has had her own home range for more than a decade. Lionel Richie recently joined the party too, launching a bed and bath collection with US department store JCPenney.

If you’re a pop star reading this and keen to get into the home furnishings business then all I ask is that you give the brand name as much thought as Catherine Zeta-Jones (yes, she was a pop star briefly in 1995, don’t panic) who christened her range of “bedding, décor and more” with QVC, Casa Zeta-Jones. Incredible.


Michael Cragg

The GuardianTramp

Related Content

Article image
Pitched perfect? Why popstars choose the films they do
As Ocean’s 8 hits cinemas and trailers for A Star Is Born arrive, the acting roles of the likes of Rihanna, Lady Gaga and Madonna often reveal secret ambitions

Michael Cragg

15, Jun, 2018 @12:00 PM

Article image
The 100 greatest UK No 1s: 100-1
Look back on our complete countdown of the greatest UK No 1s, from the Beatles to Baby D, and So Solid Crew to Suzi Quatro

Ben Beaumont-Thomas, Alexis Petridis and Laura Snapes

05, Jun, 2020 @8:00 AM

Article image
Stetsons, beards and good, honest sweat: why pop stars are going back to basics
Country and Americana have become shorthand for mainstream musicians who want to mature. Justin Timberlake is the latest to join the ranch

Dorian Lynskey

20, Jan, 2018 @10:00 AM

Article image
Khalid’s Young, Dumb & Broke: a swooning paean to misspent youth
Also this week: Fall Out Boy fall back on riffs, while Major Lazer look covetously at Despacito’s success and say ‘I’ll have some of that’

Graeme Virtue

11, Aug, 2017 @1:00 PM

Article image
Cod complex: why Boy George is one of ‘inauthentic’ reggae’s all-time greats
With a new Culture Club album out, is it time to reappraise music’s most chastised genre?

Gavin Haynes

26, Oct, 2018 @12:00 PM

Article image
Cruel summer: where is this year’s Get Lucky?
’Tis the season for an all-conquering pop anthem, but 2016 has failed to produce a sunshine hit. Should we blame it on Brexit, or is it Drake’s fault?

Matthew Horton

26, Aug, 2016 @10:59 AM

Two Door Cinema Club, Azealia Banks, Lucy Spraggan: this week's new tracks

Two Door Cinema Club | Azealia Banks Feat Pharrell | Lucy Spraggan | Dizzee Rascal Feat | Nelly Feat Nicki Minaj and Pharrell | Johnny Borrell

Michael Hogan

30, Sep, 2013 @5:00 AM

Article image
Shaggy and Sting, Janet and Cliff: the eight weirdest collaborations in pop
From Janet Jackson and Cliff Richard’s Two to the Power of Love, to Shaggy and Sting’s new record, here’s a rundown of the oddest musical melanges

Michael Cragg

05, May, 2018 @9:00 AM

Article image
DJ Mustard: he's highly condimentary

Having turned his 'upbeat ratchet' sound into hits for Tyga and, DJ Mustard is bringing the heat to hip-hop

David Renshaw

25, Apr, 2014 @12:00 PM

Article image
What to see this week in the UK
From First Man to Enrique Iglesias, here’s our pick of the best films, concerts, exhibitions, theatre and dance over the next seven days

Andrew Pulver, Michael Cragg, John Fordham, Andrew Clements, Jonathan Jones, Mark Cook and Lyndsey Winship

12, Oct, 2018 @8:00 AM