Taylor Swift crowned world's top-earning artist in Forbes' celebrity rich list

According to the annual 100 list, the Shake It Off singer has had a record year, thanks in large part to the success of her 1989 world tour

Taylor Swift is the top-earning entertainer in the world, according to Forbes’ annual celebrity 100 list.

The country-turned-pop star, whose last album, 1989, has sold more than 5m units in the US alone, raked in $170m from June 2015 to June 2016, to put her at the top of the list.

Her new ranking puts her higher than last year’s highest-paid musician, Katy Perry, who banked $135m in 2015, according to Forbes. Perry reached the top last year on the strength of a world tour, a string of hit songs and lucrative product endorsements.

Swift’s rise this year is a direct result of the success of her 1989 world tour, which surpassed the Rolling Stones’ North American touring record – grossing $200m. Her overall total was boosted by promotional tie-ins with Keds, Diet Coke and Apple.

Swift’s 2016 take more than doubles her previous best: she reportedly earned $80m in 2015.

Her 2016 tally ranks lower than last year’s list topper, the boxer Floyd Mayweather, who pulled in $300m in 2015 after taking part in “the fight of the century” with Manny Pacquiao.

Contributor

Nigel M Smith

The GuardianTramp

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