Whitney Houston hologram to embark on world tour

The late singer’s sister says that Houston’s hologram tour is ‘a great opportunity for her fans to see a reinvention of one the most celebrated female artists in history’

A hologram of the late Whitney Houston will take to the stage next year, as Hologram USA and Houston’s estate announce that fans will be able to watch the singer’s greatest hits during a new world tour.

The singer’s sister-in-law and president of her estate, Pat Houston, said in a statement that the hologram is “a great opportunity for her fans to see a reinvention of one the most celebrated female artists in history and to continue a legacy of performances that will not be forgotten in years to come.”

The show will reportedly open next year in the US before it tours around the world.

For those unable to make the gigs themselves, the shows will stream live on , a free online and live TV app founded by Alki David, who is also the CEO of Hologram USA.

“The opportunity to help share her spectacular gifts with the world again is exactly what I hoped for when I built the hologram business,” said David.

“We’ve got technology that’s causing a seismic shift in the entertainment industry, and a wonderful partnership with Pat Houston and the estate – I’m confident we’ll create the ultimate celebration of Whitney’s amazing artistry.”

Whitney Houston died on 11 February 2012, aged 48, after drowning in a bath at the Beverly Hilton hotel. Her death has been ruled as accidental and coroner’s officials cited heart disease and cocaine use as contributing factors.

Houston’s world tour is the latest addition to the company responsible for posthumous Tupac and Liberace performances, who last week confirmed that Billie Holiday would be immortalised as a hologram.

“For the first time ever and only in New York City at the Apollo, the magic of holographic technology will transport you to the concert of your dreams as Lady Day takes the stage again,” read a statement posted on the theatre’s website.


Guardian music

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