Bitch I'm Madonna: new video on Tidal features Beyoncé, Kanye West

Katy Perry, Nicki Minaj, Miley Cyrus and Rita Ora also feature in clip, which has echoes of Taylor Swift’s celeb-packed Bad Blood video

Katy Perry, Nicki Minaj, Miley Cyrus, Rita Ora and Beyoncé ... the list reads like a category at the MTV video music awards.

Instead it’s the top drawer lineup for Madonna’s latest music video, Bitch I’m Madonna, which debuted on Jay-Z’s beleaguered subscription music service, Tidal, on Wednesday.

“We Go Hard Or We Go Home,” tweeted the singer with an image from the video of the singer in a Moschino leopard-print dress, walking through the colourful corridors of Andre Balazs’s Standard High Line hotel in New York.

Kanye West, Diplo and Madonna’s sons Rocco and David also feature in the technicolour clip, which was directed by Jonas Åkerlund, the man behind the videos for her singles Ray of Light, Music and Ghosttown.

We Go Hard Or We Go Home! Full #BITCHIMMADONNA video premiering on @TIDALHiFi now!!

— Madonna (@Madonna) June 17, 2015

Madonna earlier Instagrammed a noir-ish teaser that bore an uncanny resemblance to Taylor Swift’s celebrity-studded film for Bad Blood. “Just tryin to make it perfect for all of you. We are hard werking bitches,” she captioned the image.

The inclusion of Katy Perry – the rumoured subject of Swift’s recent single – has prompted some debate since the video debuted. The singer has also attracted criticism for “click baiting” her fans, with some of the celebrity cameos in Bitch I’m Madonna lasting mere seconds.

Madonna put all them celebs on that poster and they were in the video for 2 seconds like Drew Barrymore in Scream. I can't.

— Kingsley (@kingsleyyy) June 17, 2015

Fans wishing to watch the clip will have to subscribe to Tidal, where Beyoncé and Rihanna have also released music exclusives. The streaming site, which Jay-Z bought in March 2015, has attracted scrutiny from the likes of Lily Allen for its “expensive” subscription rates that some critics suggest will encourage music piracy.

“He’s taken the biggest artists & made them exclusive to TIDAL ... people are going to swarm back to pirate sites in droves sending traffic to torrent site,” Allen has said. “Maybe I’m missing something, and really it’s amazing and will change everything for the better.”


Nancy Groves

The GuardianTramp

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