Team Dizzee Rascal | The Music Power 100 | No 28

Winning a Mercury prize could have been terminal for Dizzee Rascal; instead he and producer Nick Denton have thrived

Artist: Dizzee Rascal

Manager/producer: Nick "Cage" Denton

After winning the ­Mercury music prize at 19, Dylan Mills could have ­crumbled under the burden of expectation. Instead, expertly and intuitively ­marshalled by producer, manager and father figure Cage, ­Dizzee turned himself into black British music's powerhouse brand. The fourth ­Dizzee album, Tongue n' Cheek (the first on his and Cage's Dirtee Stank label), proved Mills can do ­virtually ­anything ­musically, and the pair's ­carefree sonic abandon was rewarded with platinum sales and four No 1 singles.

The GuardianTramp

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