Jack White to set up shop in London

The White Stripes frontman's record label is to open a pop-up store in east London – for just two days

Jack White's record label is to open a shop in London – for only two days. Third Man Records has announced that it will launch its first-ever British "pop-up store" in east London's Shoreditch Church this Friday and Saturday.

Third Man has previously created temporary shops in New York and Los Angeles, moving into disused spaces, painting them black, yellow and white, and throwing open the doors. The outlets sell all Third Man releases, memorabilia from White's bands, and unspecified rare items. In the case of the London store, organisers promise a "limited run of exclusive merchandise" that could include T-shirts, CDs and limited-edition 7"s.

Pop-up stores have also hosted surprise gigs by Third Man bands. As the Dead Weather are performing in London on 29 and 30 October, there seems a good chance that the group will swing by Shoreditch and preview songs from their forthcoming second album.

Third Man is the home not just to Jack White's groups, the White Stripes, the Raconteurs and the Dead Weather, but several no-wave and blues artists like Dan Sartain, Mildred and the Mice, and Transit, a group that comprises employees of the Nashville Metro Transit Authority. Presumably London Underground employees can drop by the Shoreditch Church and audition for their own band.

Though Third Man Records and Novelties will be open from 11am to 6pm on Friday, and 11am-9pm on Saturday, super-fans may want to make haste. Many White Stripes enthusiasts lined up hours in advance for previous pop-up shops, hoping to snag limited merchandise – or a peek at Jack White's maniac haircut.


Sean Michaels

The GuardianTramp

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