Netflix accidentally posts guidelines for cracking down on password sharing

Information about trial in Chile, Peru and Costa Rica has since been taken down after being shared across help centre pages

Netflix has mistakenly launched a set of guidelines for cracking down on password sharing to global users.

The streaming service said the guidelines being trialled in Chile, Peru and Costa Rica had been posted accidentally across its help centre pages including in the US on Wednesday, but had since been taken down.

“For a brief time yesterday, a help center article containing information that is only applicable to Chile, Costa Rica, and Peru went live in other countries. We have since updated it.”

Since last year Netflix has been trialling “paid sharing” in the three countries where an account holder pays for an extra person, located outside the account holder’s home, to access the service. In Costa Rica the fee is $2.99 (£2.44) a month.

To ensure that a Netflix account is not being shared outside of the household where it is registered, the trial requires users to connect their viewing device – such as a TV, mobile phone or tablet – to the wifi in their home, open the Netflix app and watch something on the streaming service at least once every 31 days.

Although Netflix has yet to unveil its plans to tackle account sharing worldwide, the trial is the closest indication to what a global approach might look like.

Netflix, which has 230 million subscribers worldwide, said last month that account sharing “undermines our long-term ability to invest in and improve Netflix”. It said more than 100m households were sharing accounts and that in the first three months of 2023 it expected to roll out paid sharing in other countries.

“As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they don’t live with,” the company said. Netflix said it recognised that restrictions on account sharing would be “a change for members who share their account more broadly”.


Dan Milmo Global technology editor

The GuardianTramp

Related Content

Article image
Netflix weighs up crackdown on password sharing
Streaming service tests feature that asks viewers if they share household with subscriber

Mark Sweney

12, Mar, 2021 @10:04 AM

Article image
From renewables to Netflix: the 15 super-trends that defined the 2010s
It was the decade of austerity, fracking, populism and internet lies. But not everything about the 2010s was terrible

Sandra Laville, Liz Ford, Ammar Kalia, Jessica Murray, Jillian Ambrose, Mark Rice-Oxley, Sam Levin, Suzanne Wrack, Sarah Boseley, Alex Hern, Jim Waterson , Richard Partington, Lucy Lamble and Paul Lewis

27, Dec, 2019 @10:00 AM

Article image
Netflix boss: BBC is holding back UK children's shows
Ted Sarandos says corporation restricts UK licensing for up to five years, forcing streaming service to buy US shows instead. By Mark Sweney

Mark Sweney

30, May, 2013 @6:44 AM

Article image
Sky takes on Netflix with £4.99 Now TV entertainment package
Ten channels including Sky Atlantic, with shows such as Game of Thrones and Mad Men, offered without a pay-TV subscription. By John Plunkett

John Plunkett

29, Oct, 2013 @12:22 PM

Article image
Netflix share prices soar as company reaches nearly 75m subscriptions
The popular streaming video service outdid Wall Street expectations for the quarter by a full five cents per share and added 5.59 million new viewers

Sam Thielman in New York

19, Jan, 2016 @10:12 PM

Article image
Netflix crackdown on password sharing to begin in coming months
Sharing accounts across multiple households likely to attract additional fee as streaming giant looks to recoup subscriber losses

Kelly Burke

26, Jan, 2023 @3:12 AM

Article image
Netflix to court older viewers as flow of young fans slows down
Streaming service to report lowest new subscriber numbers since 2011, with young viewers largely signed up

Mark Sweney

18, Jul, 2021 @10:17 AM

Article image
Netflix names directors of Thai cave rescue drama
John M Chu and Nattawut Poonpiriya to co-direct story of trapped football team

Lanre Bakare

30, Apr, 2019 @2:29 PM

Article image
Podcasting's Netflix moment: the global battle for domination
With huge audience growth forecast, the race is on to lead podcast distribution

Mark Sweney

30, Mar, 2019 @8:00 AM

Article image
Top Gear: Netflix could air new series in global battle with Amazon's Clarkson
Streaming giant understood to be in talks with BBC for rights to revamped car show – after it passed on ex-Top Gear trio as ‘not worth the money’

Tara Conlan

03, Mar, 2016 @1:54 PM