142m households watched Squid Game, Netflix says as it adds 4.4m subscribers

Streamer beats expectations in latest quarterly results as it hails ‘mind-boggling’ numbers for Korean drama

A “mind-boggling” 142m households have watched Netflix’s dystopian thriller Squid Game, the streaming company said on Tuesday.

Announcing its latest quarterly results Netflix said it has added 4.4 million subscribers in the last three months, comfortably beating Wall Street expectations, and that it expected the next quarter to be even better as more content comes online after a pandemic-related lull.

The company said it expects to add 8.5 million subscribers in the fourth quarter.

But it may be hard for the company to top Squid Game, a series about deeply indebted people playing deadly versions of children’s games that has become the company’s biggest ever hit.

“A mind-boggling 142m member households globally have chosen to watch the title in its first four weeks. The breadth of Squid Game’s popularity is truly amazing,” the company said in a letter to investors.

The Korean show ranked No 1 in 94 countries and “pierced the cultural zeitgeist”, inspiring Halloween costumes, skits on Saturday Night Live and memes on TikTok that have gathered more than 42bn views.

In the next quarter Netflix will release new seasons of The Witcher, Tiger King and Cobra Kai and is working with Roald Dahl’s estate on series related to his bestselling books including Charlie and the Chocolate Factory and Matilda.

The company also announced that it will now start reporting hours viewed rather than the number of accounts that watched.

Netflix said that the new metrics “matches how outside services measure TV viewing and gives proper credit to rewatching”.

The latest figures from Netflix boosted the company’s share price by 2% in after-hours trading.


Dominic Rushe

The GuardianTramp

Related Content

Article image
TechScape: From Friends to Squid Game – why Netflix viewing figures matter
Up for discussion in the Guardian tech newsletter: the problem with the streaming company’s outlandish claims

Jim Waterson

20, Oct, 2021 @10:44 AM

Article image
Squid Game owes its popularity to anxieties of modern life
It’s the first South Korean drama to top the US Netflix charts and its core message is ‘can I ever repay this debt?’

Zoe Williams

09, Oct, 2021 @6:00 AM

Article image
Netflix adds 9.6m subscribers in three months despite increasing competition
Streaming service, which spent $12bn on original content in 2018, beat analysts expectations in latest earnings report

Dominic Rushe in New York

16, Apr, 2019 @9:17 PM

Article image
Squid Game no threat to traditional British TV hits, finds Barb
First attempt to measure ratings of streaming shows suggests Strictly Come Dancing nearly twice as popular as South Korean hit

Jim Waterson Media editor

30, Nov, 2021 @5:44 PM

Article image
You’ve seen the gory Squid Game TV show? Now buy the tracksuit…
The hit South Korean Netflix show, likely to become the most-watched TV series ever, is setting trends around the globe

Edward Helmore

10, Oct, 2021 @6:45 AM

Article image
Squid Game’s success reopens who pays debate over rising internet traffic
Demand for capacity grows on back of hit Netflix shows, online games and more

Mark Sweney

10, Oct, 2021 @1:44 PM

Article image
Hellbound: the South Korean death-fest that wipes the floor with Squid Game
The terrifying Netflix show also deals in violent ends – with demonic smackdowns by CGI brutes – but it’s so much more than Squid Game. This is truly exceptional drama that will be spoken about for decades

Stuart Heritage

25, Nov, 2021 @12:25 PM

Article image
Squid Game to return for season two, creator Hwang Dong-hyuk says
Writer and director of Netflix sensation says he’s in ‘planning process’ for storyline of next instalment of bloody South Korean TV show

Michael Sun

10, Nov, 2021 @1:15 AM

Article image
Netflix edits Squid Game phone number after woman deluged with calls
Popular drama’s use of real South Korean number leads to thousands of prank calls and texts

Nadia Khomami Arts and culture correspondent

07, Oct, 2021 @11:39 AM

Article image
The Guide #3: How Squid Game took over the world
In this week’s newsletter: a combination of Netflix’s marketing nous and an all-too-relatable dystopia has prove impossible to resist

Gwilym Mumford

08, Oct, 2021 @10:39 AM