Ad break: Horrible Histories' Mathew Baynton, VW Tiguan

Watch the actor’s witty awareness film for Williams Syndrome, plus the car maker’s comeback after the emissions scandal

Pepephone: ‘Horse: Maximillian’ (starts at 00:03) - Spain

If the initial purpose of television advertising is to catch viewers’ attention then this commercial for Spanish telecoms company Pepephone should have no trouble clearing the first hurdle. Having aid that, in another more literal sense, the protagonists in this advert would very much have trouble clearing the first hurdle or any other hurdle... as you’ll see when you watch it.
Agency: El Ruso de Rocky
Director: Andreas Nilsson

VW Tiguan: ‘School Run’ (starts at 00:47) - UK

Last year’s shocking revelations about VW’s use of technology to avoid accurate emissions readings was one of the most humiliating episodes in corporate history. Finding a way back from that kind of reputational self-sabotage was never going to be easy. Interestingly, they’ve opted for this bright and breezy film rather than going for the hand-wringing approach adopted by the banks after 2008.
Agency: adam&eveDDB
Director: Guy Shelmerdine

Williams Syndrome: ‘Nephew’ (starts at 01:51) - UK

The tone of this excellent awareness film for Williams Syndrome is set in the first moments when actor Mathew Baynton (who also wrote and co-directed it) is asked “How’s James Corden?” in lieu of an inquiry into his own well-being. This gag and those that follow aren’t merely funny, they serve as a useful metaphor for the difficulty of raising awareness of little-known ailments.
Director: Michael Beddoes/Mathew Baynton

Optus: ‘Thorpedo Pool Cleaning’ (starts at 04:29) - Australia

This sweet piece of spoofery from Australia makes great use of charismatic Olympian Ian Thorpe. The man known as Thorpedo during a brief but extraordinary career as a swimmer has proven a breath of fresh air in the commentary box so it’s not entirely a surprise to discover he’s a highly capable comedy actor.
Agency: WiTH Collective
Director: Alex Roberts

Jason Stone is the editor of David Reviews


Jason Stone

The GuardianTramp

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