Bake Off star Mel Giedroyc joins Magic Radio ahead of digital launches

Presenter will be joined by actors Patsy Kensit and John Hannah, who will host shows on the broadcaster’s digital station Mellow Magic

Magic has hired Great British Bake Off’s Mel Giedroyc and actors Patsy Kensit and John Hannah to front new radio shows.

Parent company Bauer Media has made the big-name hires ahead of digital spin-offs Mellow Magic and Magic Chilled being launched nationally.

Giedroyc, who presented the BBC’s Eurovision: You Decide competition to select the 2016 UK entry, will present a new Saturday lunchtime show on the flagship Magic Radio station.

Mellow Magic, which is being transformed on 14 March from an evening programme broadcast in London for the last decade to a national digital station, has hired names including former Emmerdale and Holby City actress Patsy Kensit, who will host weekday mornings.

John Hannah, who has film credits including Four Weddings and a Funeral, The Mummy and Sliding Doors, will host the weekend mid-morning show.

Other names signed up include former BBC Radio presenter Lynn Parsons, Fran Godfrey, known from her time on BBC Radio 2’s Wake up to Wogan breakfast show, and former BBC Radio 4 presenter Alice Arnold.

Magic Chilled, a completely new digital station launching on 21 March, has hired presenters including former Sugababes member Jade Ewen, and TV broadcaster Pips Taylor.

“Digital is the future for all of us and with 6 Bauer Media services added to the forthcoming new national digital multiplex we are cementing our claim as the leader of the commercial digital radio space to deliver new stations, more diversity and more choice that listeners now demand,” said Dee Ford, group managing director of Bauer Radio.


Mark Sweney

The GuardianTramp

Related Content

Article image
Media Talk podcast: digital radio switchover special

Next week the government is to announce its plans for digital radio – John Plunkett and guests debate the pros and cons

presented by John Plunkett and produced by Matt Hill

12, Dec, 2013 @10:01 AM

Article image
Radio executive urges BBC to commit digital switchover funds
Paul Keenan of Bauer Media warns digital radio switchover could stall for a decade without BBC funding commitment

Stephen Brook

09, Jan, 2011 @3:13 PM

Article image
Digital radio switchover may not happen until after 2020

Communications minister Ed Vaizey says he is looking at 'the end of the decade' for digital being the main platform for radio. By John Plunkett

John Plunkett

16, Dec, 2013 @4:30 PM

Article image
Virgin Radio could return to airwaves in digital reboot
Joint bid for new national digital radio multiplex from UTV Media and Bauer includes relaunching Virgin Radio brand, a TalkSport 2 and seven other new stations

Mark Sweney and John Plunkett

29, Jan, 2015 @3:30 PM

Article image
Virgin Radio set for comeback on new Sound Digital platform
Richard Branson’s station one of 14, including three spin-off TalkSport outlets, to launch on second national commercial digital platform

John Plunkett

27, Mar, 2015 @9:24 AM

Article image
Bauer and UTV join forces in national digital radio multiplex application
Magic and TalkSport owners team up with Arqiva in bid for digital audio broadcasting platform, to host around 10 services. By John Plunkett

John Plunkett

15, Jul, 2014 @6:01 AM

Smooth Radio joins digital platforms
The radio operator will also merge its Welsh services to create a single Welsh station. By John Plunkett

John Plunkett

10, Aug, 2010 @12:35 PM

Article image
Classic FM, Absolute Radio and TalkSport to have licences rolled over
More than 60 local stations also likely to benefit from Ed Vaizey’s announcement that they will not have to compete for licences. By John Plunkett

John Plunkett

14, Oct, 2014 @1:13 PM

Channel 4 joins record label for digital radio bid

Channel 4 Radio has teamed up with the UK's biggest music company, Universal Music, in an attempt to win a new national digital radio multiplex licence. By Julia Day.

Julia Day

20, Jun, 2006 @9:36 AM

Article image
Bauer's Chris Lawson joins Virgin Radio

The new owner of Virgin Radio has raided Heat and FHM parent Bauer Consumer Media for the network's head of digital and branding. By John Plunkett

John Plunkett

15, Jul, 2008 @6:21 AM