Kiss edges ahead of Capital as London radio stations face tough quarter

Bauer station takes top spot despite reporting a 1.5% quarter-on-quarter fall, with its breakfast show losing 16% of its listeners

Bauer’s Kiss has taken the title of number one commercial radio station in London by a thin margin, as leader Capital saw its breakfast show lose 14% of its audience in the third quarter.

Kiss took the top spot in London despite reporting a 1.5% quarter-on-quarter drop in weekly listeners to 2.1 million in the three months to 20 September, according to the latest official Rajar figures.

It was enough, by the slimmest of margins of 3,000 listeners, to take the top spot in London as Capital lost 5.2% of listeners to report an audience of 2 million.

Capital’s issue in London was its breakfast show, which showed a 14% drop from 1.15 million to 980,000 listeners on average each week in the third quarter.

Despite the drop, Capital’s breakfast show was comfortably the most popular ahead of second placed Magic, which held on to its spot despite a 16% fall in listeners to 771,000.

Kiss ranked third in terms of London breakfast shows, losing a small number of listeners to average 755,000.

Overall, Bauer-owned Magic also ranked third in London, despite losing 14.4% of listeners to 1.71 million.

Heart retained its fourth-placed ranking in London despite a 16.3% fall to 1.66 million, with its breakfast show taking a battering as it lost 42% of listeners quarter on quarter to rank fifth at 514,000.

Talk station LBC lost 18% of listeners London-wide to 930,000, with its breakfast show in the capital falling by 17% to take fourth spot at 595,000.


Mark Sweney

The GuardianTramp

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