Global Radio to launch two TV music channels

UK's largest commercial radio operator will launch Heart TV and Capital TV on Sky and Freesat in September

The UK's largest commercial radio operator, Global Radio, is expanding into television with the launch of two music channels based on its Heart and Capital brands.

Global Radio, which also owns Classic FM and the talk station LBC, will launch Heart TV and Capital TV on Sky and Freesat, the satellite channel jointly owned by the BBC and ITV, in September.

The announcement on Tuesday came on the same day as the launch of Bauer Media's celebrity gossip magazine spin-off, Heat TV.

Ashley Tabor's company, which last week bought Smooth and Real Radio owner GMG Radio in a deal worth £70m, will launch a new division, Global Television, to oversee the new channels.

Global said the channels will play "non-stop" music videos and will "deepen and enhance the clear brand identities of the Heart and Capital brands targeting audiences in the same demographics as the radio stations".

Tabor, Global's founder and executive president, said: "Global prides itself on clear, simple brand propositions for its consumers.

"Brand extension is a natural thing for us to do, for example online, mobile and live events, so I'm delighted we're now bringing both Heart and Capital's top-class brand quality to music television."

Stephen Miron, the group chief executive of Global Radio, said the new channels would provide its radio advertisers with the chance to extend their relationship with Heart and Capital to TV.

Bauer Media, home to the Magic and Kiss radio networks, has seven TV channels as part of its Box TV joint venture with Channel 4.

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Mark Sweney

The GuardianTramp

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