Matthew Freud | MediaGuardian 100 2011

The PR man, who has regained control of his eponymous firm, remains close to the heart of David Cameron's government

Job: chairman, Freud Communications
Age: 47
Industry: public relations, marketing
Turnover: £37m
Staff: 210
2010 ranking: 33

Born into one dynasty and married into another, it was the year in which Matthew Freud regained control of his eponymous business and his wife, Elisabeth Murdoch, returned to the family one.

Freud's purchase of French advertising company Publicis's 50.1% stake in his business valued the PR and marketing agency at between £75m and £100m. It was the second time Freud had sold and bought his firm, whose clients include PepsiCo, Nike, Sky and the 2012 London Olympics alongside Vodafone and BMW/Mini.

He may have been close to many in New Labour, but the change of government has not been problematic for him. David Cameron and George Osborne are regulars at Freud's parties, and the PR man is close to the top table of Rupert Murdoch's News Corp following its purchase of his wife's production company, Shine, which saw her take a seat on the board.

Freud is also the largest non-executive shareholder in "super agent" Michael Foster's The Rights House, the talent and literary agency that is home to Peters Fraser & Dunlop.

Although he may have smeared chocolate cake over Hugh Grant in a row last year – the past 12 months have been mercifully free of confectionery-related incidents.

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