Stuff powers on with six-month rise of nearly 9% | Magazine ABCs

Haymarket gadget mag scores success, as Wired and Esquire also enjoy circulation increases

Gadget magazine Stuff provided a note of cheer in the men's magazine sector with sales up almost 9% in the second half of last year, while titles including Wired, Esquire and fitness titles all enjoyed circulation increases.

Stuff, which is part of Michael Heseltine's Haymarket empire, reported an 8.9% circulation increase in the last six months of 2010 compared to the previous period. But the title reported a year-on-year fall of 2.9% to 92,959, according to the latest Audit Bureau of Circulations figures out today.

Natmag Rodale's Men's Health continued its reign as the biggest men's paid for consumer magazine with sales up very slightly, by 0.1%, period on period to 245,923. Sales fell year on year by 1.9%.

Condé Nast will be pleased with the performance of GQ, which managed to hold sales steady at 120,087, as will National Magazine Company with Esquire, up 0.4% year on year and 2.1% period on period to 59,382.

Wired, another Condé Nast title, was also 0.1% up period on period and up 3.7% year on year. Wired's circulation came in at 50,044, although 10,000 copies are classified as "modified free distribution".

Men's Health rival Men's Fitness, owned by Dennis Publishing, produced a double sales uplift, with circulation up 1.1% period-on-period and up 1.2% year on year to 68,843.

The market leader's nearest paid-for competitor, Bauer Media's FHM, saw its circulation fall by 23.3% year on year to 177,261. However the precipitous falls appear to be slowing, with the period-on-period decline more than halving to 8%.

Loaded, sold by IPC to Vitality Publishing in October, reported falls of 30.6% year on year and 7.7% period on period to 49,448.

IPC's weekly Nuts, the third biggest paid-for title in the sector, reported a 19.6% year-on-year fall to 142,212. Period-on-period this was a 3.3% decline.

Bauer's rival weekly Zoo appears to be faring relatively worse, with sales down 32.8% year on -year to 68,810, a 14.3% period-on-period fall.

The sector's two free titles, Shortlist and Sport, remained the two biggest men's magazines, with distribution of 521,713 and 306,540 respectively.

• To contact the MediaGuardian news desk email or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000.

• If you are writing a comment for publication, please mark clearly "for publication".


Mark Sweney

The GuardianTramp

Related Content

Article image
Knocked out Loaded: men's mag suffers 30% sales drop
Former 1990s men's mag sector leader crashes to loss of 30.2% year-on-year, having shed over 50% of circulation since 2009. By Ben Dowell

Ben Dowell

16, Feb, 2012 @4:08 PM

Article image
Glamour's circulation falls nearly 5% | Magazine ABCs
Women's lifestyle and fashion magazine stil remains ahead of rival Good Housekeeping. By Ben Dowell

Ben Dowell

17, Feb, 2011 @5:48 PM

Article image
New! and Star rise but Take a Break remains dominant
Richard Desmond celebrity titles record big double-digit gains with aid of multipacking, but Take a Break keeps 300,000 lead. By John Plunkett

John Plunkett

11, Feb, 2010 @2:01 PM

Article image
Richard Desmond's Star magazine biggest faller among women's weeklies
Magazine ABCs: Northers & Shell publication is down almost 29% year on year, as Reveal and OK! also struggle with double-digit decline. By Mark Sweney

Mark Sweney

16, Aug, 2012 @2:56 PM

Article image
NME's circulation slips 16.4% | Magazine ABCs
IPC Media title is only music or film magazine to report double-digit year-on-year fall, as Empire remains leader in sector. By Mark Sweney

Mark Sweney

17, Feb, 2011 @4:00 PM

Article image
Star magazine biggest faller among women's weeklies

Richard Desmond title down by 29.9% year on year, as all but one publication in sector drop. By Ben Dowell

Ben Dowell

14, Feb, 2013 @3:08 PM

Magazine ABCs: Publishers' report card

How have the main magazine publishers fared in today's ABCs - sales analysis and a verdict. By<strong> John Plunkett</strong>, <strong> Stephen Brook</strong> and <strong>Mark Sweney</strong>

John Plunkett, Stephen Brook and Mark Sweney

13, Aug, 2009 @3:54 PM

Article image
Time Out increases distribution sixfold after going free
Weekly title sees biggest year-on-year increase of all magazines audited, while the Big Issue witnesses steady drop. By Josh Halliday

Josh Halliday

14, Feb, 2013 @4:30 PM

Article image
Upmarket Esquire and GQ grab the honours in the men's mags sector
Figures for the final half of 2012 reveal a 12.6% sales rise for Esquire as GQ's circulation overtakes FHM. By Josh Halliday

Josh Halliday

14, Feb, 2013 @1:17 PM

Article image
Men's Health retains top spot
NatMag Rodale title extends sales lead over FHM – as circulation rises to more than 250,000. By John Plunkett

John Plunkett

11, Feb, 2010 @1:13 PM