NME's circulation slips 16.4% | Magazine ABCs

IPC Media title is only music or film magazine to report double-digit year-on-year fall, as Empire remains leader in sector

NME was the biggest circulation faller among music and film magazines in the second half of 2010 with a 16.4% year-on-year decline.

Mojo was on the up compared with the first half of last year, retaining its status as the biggest paid-for music magazine, according to the latest Audit Bureau of Circulations figures out today.

IPC Media's NME, which was the only title in the sector to report a double-digit year-on-year fall, had a circulation of 32,166 in the second half of last year, a 5% fall on the previous six months.

Bauer Media's music title Mojo had an average monthly circulation of 98,484 and was the only title in the sector to show a period-on-period rise with circulation up 3.2% to 94,617. Mojo slipped 3.9% year on year.

Another Bauer music monthly, Q, held second spot with circulation of 88,240, down 6.9% year on year and 1.4% over the previous six months.

Bauer's movie magazine Empire recorded an 11.1% year-on-year drop to 172,639, but remains the biggest-circulation title in the film and music sector. This was a 3.6% fall over the previous period.

But Future Publishing's Total Film provided some cheer with a 3.4% rise in circulation compared with the first half of 2010 to 78,709. The magazine slipped back 2.9% year on year.

IPC Media's Uncut held on to third place among the paid-for rock music titles with sales down 2% period on period to 72,586, a 3.9% fall year on year.

Future Publishing's Classic Rock is within 5,000 copies of third place with 67,695, down 3.7% period on period and 5% year on year. Stablemate Metal Hammer had a small year-on-year circulation rise of 0.1% to 41,826, a 5% fall compared with the first six months of 2010.

Bauer's Kerrang! leapfrogged Metal Hammer to take fifth spot with a respectable 4.5% uplift in year-on-year circulation to 42,967. The title fell 2.4% period on period.

Channelfly Enterprises' free music monthly The Fly remained the music sector leader with an average distribution of 107,771, down 4% year on year and 3.4% period on period.

Future Plus's free film title, Odeon Magazine, was top of the film sector with an average distribution of 186,220, down 9.3% year on year and up 6.5% period on period.

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Mark Sweney

The GuardianTramp

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