Heat sheds more than a fifth of its sales in a year

OK!, Hello! and Woman's Weekly the only women's weekly titles to boost circulation

Heat magazine has shed more than a fifth of its sales in a year, the biggest faller in the women's weeklies sector with OK!, Hello! and Woman's Weekly the only titles to boost circulation.

Bauer Media's Heat had an average circulation of 326,677 in the first half of 2011, down 21.7% year on year and 11.7% down on the previous six months, according to the latest Audit Bureau of Circulations figures published on Thursday.

It was the biggest decline in the sector, which saw double-digit year-on-year circulation falls for four titles including IPC Media's Pick Me Up, down 18.1% – and 8.9% on the previous six months – to 261,588.

It was a mixed picture for Richard Desmond's Northern & Shell with OK! magazine overtaking Bauer's Closer to become the third biggest title in the sector.

OK! saw sales grow 4.9% period-on-period to 473,167, but was down year on year by 1.2%. Closer slipped back 12.7% year-on-year and 7.8% on the previous six months to 459,693.

Northern & Shell's New! held on to second place in the market despite suffering a decline of 10.7% year on year and 8.2% on the previous six months to 515,975.

Its Northern & Shell stablemate Star fell 8% year on year and 5.7% period on period to 405,688.

The circulations of both titles have been heavily supported by multi-packing, where they are bundled together with a sister title and sold at a cheaper rate.

New! had a full-rate sale in the UK and Ireland of 294,819, 57% of total circulation. Star's full-rate sale in the UK and Ireland was 162,914, just 40% of total circulation.

Hello!, along with OK! the only bright spot in the sector, climbed past Star with a 0.3% increase year on year and a 1.9% increase period on period to 413,311.

H Bauer's Take A Break once again took the number one spot in the women's weeklies sector. Take A Break's average sale of 803,555 was down 6.1% year on year and 3.6% period on period.

IPC's Chat was down 9% year on year and 5.6% period on period to 391,749. Its IPC stablemate Women's Weekly grew year-on-year sales by 0.4% to 339,993, a period-on-period decline of 1.2%.

The top 10 was rounded out by H Bauer's That's Life which shed 5.9% circulation year on year to 321,332, a 4.3% period-on-period fall.

IPC's Woman's Own suffered the largest period-on-period circulation decline of any title, down 15.7% to 245,868. This represented a 9.7% decline year on year.

Hubert Burda's Love It! fell 12.4% period on period and 8.4% year on year to 212,168.

The UK edition of the National Enquirer reported a year-on-year fall of 8.3% to 65,684, a 5.6% drop period on period.

• To contact the MediaGuardian news desk email editor@mediatheguardian.com or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication".

• To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook.


Mark Sweney

The GuardianTramp

Related Content

Article image
Richard Desmond's Star magazine biggest faller among women's weeklies
Magazine ABCs: Northers & Shell publication is down almost 29% year on year, as Reveal and OK! also struggle with double-digit decline. By Mark Sweney

Mark Sweney

16, Aug, 2012 @2:56 PM

Article image
Current affairs magazines thrive as OK! sheds sales
Satirical fortnightly's sales up in second half of 2011 as current affairs market grows, while OK! magazine drops 17.9%. By Mark Sweney

Mark Sweney

16, Feb, 2012 @1:51 PM

Article image
Heat TV to launch on 3 July
Bauer Media magazine title to transfer to small screen with a 'celebrity news and music TV channel'. By John Plunkett

John Plunkett

23, May, 2012 @10:54 AM

Article image
Editor-in-chief Mark Frith leaves Heat after 10 years

Heat editor-in-chief Mark Frith is leaving Bauer Consumer Media after more than 10 years developing and overseeing the celebrity magazine phenomenon. By Jason Deans and Leigh Holmwood

Jason Deans and Leigh Holmwood

28, Feb, 2008 @2:53 PM

Article image
Prize characters: Heat launches first Twitter awards | Media Monkey

Media Monkey: Heat magazine's new Twitter awards are intended to celebrate the 'joyful collision of celebrities and social media'


26, Mar, 2013 @3:29 PM

Article image
Sam Delaney appointed Heat editor

Arrival of freelance writer and TV presenter is latest in series of reshuffles at Bauer Media. By Stephen Brook

Stephen Brook

14, Sep, 2009 @9:56 AM

Article image
Lucie Cave named editor of Heat
Acting editor, who has worked at Heat for eight years, promoted at Bauer Media's weekly entertainment magazine. By Jason Deans

Jason Deans

22, Sep, 2011 @3:22 PM

Heat appoints Jeremy Mark as deputy editor

Bauer Media has poached Jeremy Mark from IPC Media to be deputy editor of its weekly celebrity magazine Heat. By Oliver Luft

Oliver Luft

19, Sep, 2008 @1:37 PM

Article image
Heat: Julian Linley appointed as editor

Julian Linley is to be the new editor of celebrity magazine Heat, beating what Bauer Consumer Media described as a 'stellar cast of candidates'. By Stephen Brook

Stephen Brook, press correspondent

16, Jun, 2008 @10:30 AM

Article image
Heat magazine's Lucie Cave: 'It's about being cheeky, funny, not mean'
John Plunkett: The weekly's editor-in-chief on how celebrity coverage has changed – and why she doesn't fear Mail Online

John Plunkett

31, Mar, 2013 @5:28 PM