Microsoft appoints Samsung ad executive Mikah Martin-Cruz

Martin-Cruz, best known for Sony campaigns Paint and Play Doh, will be Microsoft's UK chief marketing officer

Microsoft has hired senior European Samsung executive Mikah Martin-Cruz as chief marketing officer for its UK operation.

Martin-Cruz, who most recently launched an £8m campaign to promote the first 3D TVs to go on sale in the UK, joined Samsung as European group marketing director in October 2008.

He previously worked at rival Sony where he was responsible for famous campaigns including "Paint" and "Play Doh" for the Sony Bravia TV.

Martin-Cruz will start in October and lead a team of 20 with responsibility for all consumer marketing in the UK for products including Windows Live, MSN, Bing, Internet Explorer and Windows Phone.

At Microsoft he will report to Ashley Highfield, UK managing director of Microsoft consumer and online, taking the official title of chief marketing officer for Microsoft UK consumer and online.

"The sheer number and quality of Microsoft's current and soon-to-launch consumer products is incredibly impressive," said Martin-Cruz. "Whether people want to use PCs, phones, an Xbox or be connected across all three by the internet, Microsoft has a very compelling strategy."

• To contact the MediaGuardian news desk email or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000.

• If you are writing a comment for publication, please mark clearly "for publication".


Mark Sweney

The GuardianTramp

Related Content

Article image
Microsoft, Apple and Samsung to launch Christmas advertising blitz
Analysts say digital giants' advertising spend will be on a scale not seen 'outside presidential elections'

Juliette Garside, telecoms correspondent

14, Oct, 2012 @1:03 PM

Article image
Motorola smartphone ad banned after complaints from Samsung fans
Advertising watchdog rules Motorola must withdraw claim that its Atrix handset is the world's most powerful smartphone. By Mark Sweney

Mark Sweney

24, Aug, 2011 @6:20 AM

Article image
Xbox 720: Microsoft banking on entertainment services in the next generation
Rival to Sony's PlayStation 4 due to be revealed in Washington on Tuesday, with name of latest incarnation still a mystery. By Keith Stuart

Keith Stuart

21, May, 2013 @12:46 PM

Microsoft buys digital marketing firm aQuantive

Microsoft has completed its biggest-ever deal with the $6.5bn acquisition of digital marketing specialist aQuantive. By Mark Sweney.

Mark Sweney

13, Aug, 2007 @5:09 PM

Article image
Samsung and Microsoft settle Android licensing dispute

Korean manufacturer to pay hundreds of millions of dollars in royalties for using Android software on smartphones and tablets. By Josh Halliday

Josh Halliday

28, Sep, 2011 @2:24 PM

Article image
Microsoft buys aQuantive for $6bn

2.15pm update: Microsoft has acquired global digital marketing company aQuantive for $6bn. By Mark Sweney.

Mark Sweney

18, May, 2007 @1:26 PM

Article image
Microsoft strikes ad deal with Facebook

Microsoft has signed a deal with Facebook, the second-largest social networking site in the US, to provide online ad services. By Mark Sweney.

Mark Sweney

23, Aug, 2006 @3:29 PM

Article image
Microsoft shows off Kinect in Europe at Cannes
Cannes Lions: Software giant brings a huge entourage to promote its Xbox 360 hands-free controller. By Mark Sweney

Mark Sweney

24, Jun, 2010 @2:02 PM

Article image
Microsoft exec Kevin Johnson criticises Google-Yahoo deal

Senior Microsoft executive Kevin Johnson has criticised Yahoo's search deal with Google as anti-competitive and bad for advertisers. By Mark Sweney

Mark Sweney in Cannes

20, Jun, 2008 @2:44 PM

Microsoft: $6bn aQuantive deal a 'big bet'

5pm: Microsoft has admitted that the $6bn it paid for aQuantive is a 'big bet'. By Mark Sweney.

Mark Sweney

18, May, 2007 @10:40 AM