Reports of OK! USA's poor sales may be just another tall story

OK! USA features in Gawker.com's awards for tabloid inaccuracy, with false gossip about celebrities including Jennifer Aniston and Robert Pattinson

There are vile tales circulating about Richard Desmond's OK! in the States. That it's losing $700,000 a week, for instance; that its copy sales for the first half of 2010 are 100,000 an issue short of what advertisers were guaranteed. Since that particular dollop of poison comes from Rupert Murdoch's New York Post, readers can safely be left to note OK! management's fervent denials.

But is there any linkage to Gawker.com's awards for tabloid inaccuracy, in which OK! USA receives only 7% for the accuracy of its cover stories?

The citation reads: "OK! falsely reported multiple Jennifer Aniston pregnancies, as well as wedding, pregnancy and break-ups for Kristen Stewart and Robert Pattinson. (The pair are still together, unwed and without child.) Amusingly, a falsely reported Kim Kardashian pregnancy preceded the news that Kim has joined OK!'s staff as 'contributing beauty editor'."

Contributor

Peter Preston

The GuardianTramp

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