Pop drops spring issue following Katie Grand's exit

Bauer has reaffirmed its commitment to style magazine Pop in the wake of editor Katie Grand's defection but will not publish a spring edition. By Stephen Brook

Bauer has reaffirmed its commitment to style magazine Pop in the wake of editor Katie Grand's defection - but admitted that it will not publish a spring edition next year.

The company said that it was not under any pressure to publish an issue before an editor was appointed to replace Grand, who defected to Condé Nast last month to launch a rival magazine.

Bauer Consumer Media said that it is recruiting a new editor for Pop, who will relaunch the magazine in autumn 2009.

Pop is about to publish the last edition Grand worked on before her departure, a special 20th anniversary issue that will appear on November 18.

The issue features Drew Barrymore holding a white rabbit on the cover.

Bauer is sending out a flyer to advertisers today launching the 20th anniversary issue and announcing that the following issue will be published in the autumn next year.

"Katie and her team have been utterly professional in producing a fantastic 20th anniversary issue, but now we want to move on to appointing a new editor for the next chapter of the Pop story," a Bauer Consumer Media spokeswoman said.
"It is inevitable a new editor will bring a new vision to the brand, but we are not prepared - nor under any pressure - to rush out an interim issue for the sake of it," she added.

"We would rather invest time in relaunching in the fall 2009 with a magazine that will create a real difference to the fashion industry.
"Pop was, is, and will continue to be, a valuable member of our portfolio and we are really excited about what the future holds for the brand. The new era of Pop launches fall 2009."

Last year, Pop magazine increased its frequency from two issues a year to three and will do so again this year.

But a spring 2009 edition, for which planning would have to commence now, will not appear.

Grand has left Bauer to launch a rival style and fashion magazine, named Love, at Condé Nast.

She defected last month after editing Pop for eight years

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Stephen Brook, press correspondent

The GuardianTramp

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