US TV executives have recruited Hollywood muscleman Sylvester Stallone to help take reality television into the boxing ring.
The star of the Rocky and Rambo movies has been signed up by Dreamworks TV as executive producer of a series following the lives of amateur boxers.
Stallone is also expected to make periodic on-screen appearances on the show, which is expected to feature an elimination element along the lines of the desert island reality show Survivor. His presence on and offscreen will lend the project a degree of boxing credibility and the pull of a major Hollywood star.
The as-yet-untitled Dreamworks proposal is also likely to blend action in the ring with personal profiling of the contestants and coverage of their lives outside the ring.
The Dreamworks TV producers Jeffrey Katzenberg and Mark Burnett were said by Hollywood Reporter to have been pitching the show to US TV networks ABC, NBC, CBS and Fox this week.
The TV division of the film, animation and music production company founded by Katzenberg, Steven Spielberg and David Geffen in 1994, has established a strong track record with hits such as crime drama Boom Town and political soap Spin City.
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