Celebrity scoops ratings high for ITV2

8.30am: The success of I'm a Celebrity... Get Me Out of Here! has boosted ITV's digital channel ITV2, giving it the biggest non-terrestrial audience of the year so far. By Chris Tryhorn.

The success of I'm a Celebrity... Get Me Out of Here! has boosted ITV's digital channel ITV2, giving it the biggest non-terrestrial audience of the year so far.

Last Wednesday's edition of I'm a Celebrity... Get Me Out of Here Now! - which goes out on ITV2 after the main evening show on ITV1 - pulled in nearly 3 million viewers at one point.

The audience for the show peaked at 2.97 million between 10.35 and 10.40pm, immediately after the end of the ITV1 programme, and averaged 1.8 million viewers for the entire programme. This was one in five of those watching on multichannel television, ITV said.

It was ITV2's third highest audience since the channel was launched five years ago, the network said.

I'm a Celebrity... Now! is presented by show veteran and "It" girl Tara Palmer-Tompkinson and former RI:SE presenter Mark Durden-Smith.

It is part of a package of programming from the Australian jungle, where celebrities including Jordan and John Lydon are toughing it out in charity challenges.

The main evening programme has been regularly garnering audiences of over 10 million viewers, while live streaming follows after midnight on ITV1, and from 2am on ITV2.

The brand's success, along with American Idol III, has helped ITV2 to record a 2.96% share in multichannel homes last week, almost double its share in the previous seven days.

That made it the top-ranking non-terrestrial channel, ahead of Sky One, Sky Sports 1 and UK Gold.

Over the course of January, ITV2 recorded a share of 1.65%, up from 1.21% the year before.

ITV is committed to growing a family of channels as part of developing its brand following the merger of Carlton and Granada, which was completed yesterday when ITV plc's shares were listed on the stock exchange.

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