Promotional material made available today for the Michael Jackson documentary This Is It shows a composite of colourful images of the singer rehearsing for his comeback tour, superimposed on a full-size image of the star in a familiar pose. It includes the tagline: "Michael Jackson's This Is It. Like you've never seen him before."
This Is It, directed by Jackson's creative partner and tour co-ordinator, Kenny Ortega, will be released for a limited two-week period. Billed as a rare, behind-the-scenes portrait of the singer, the film will chronicle the period from April to June 2009, during which Jackson was rehearsing for his proposed 50-date O2 Arena stint, due to begin in July.
Ortega, who has also directed the High School Musical films, said: It's a very private, exclusive look into a creative genius's world. This Is It may go down as the greatest concert that no one got a chance to see, but with this film, we get a rare portrait of Michael as he prepares for his final curtain call and what I believe was going to be his master work."
The PG-rated film will make its debut on 28 October, with tickets going on sale almost a month earlier, on 27 September. Its release date was jointly negotiated between promoters AEG Live and Columbia Pictures, with 80% of the profit going to Jackson's children, according to reports.