How the Deliveroo jacket became a streetwear must-have

Fashion fans are scouring resale websites for the delivery riders’ uniform in the latest example of the burgeoning workwear trend

Fashion has a new cult item: the Deliveroo jacket, which streetwear fans are buying up on vintage resale sites and wearing to raves. Hyper-reflective and water resistant, the green-and-grey blouson could be straight from the wardrobe of The Sopranos’ Paulie Gualtieri. Compared with – say – a classic Yves Saint Laurent Le Smoking tuxedo, it might not seem like an obvious fashion choice. In fact, it’s bang on trend; clothes emblazoned with mundane logos are where it’s at right now. Here are three other style takeaways being served with a side order of irony.

DHL T-shirts

Warholian statement about late capitalism and globalisation? Daft gag that played well on social media? Simple case of the emperor’s new clothes? Whichever, Vetements’ DHL-logo T-shirt was the undisputed fashion “it” item of 2016. Its £185 designer incarnation was a sellout; the rest of us scoured eBay for the real deal for less.

Ikea bags

Forget your Billy bookcase and your Småtrevlig tealights: it’s all about Frakta, the big blue bag that has inspired a remarkably similar $2,150 (£1,660) Balenciaga shopper. Meanwhile, on Instagram, gargantuan Ikea sacks (40p) are being hoicked around by street-style stars and have even been repurposed into bondage gear and bumbags.

Royal Mail

In December, Skepta performed on Top of the Pops dressed in a postman’s hi-vis jacket; last summer, Off-White – the label produced by Kanye West contributor Virgil Abloh – created a shirt with the Royal Mail crest. To try the trend, take inspiration from online streetwear show PAQ, which recently dedicated an episode to begging, bribing and cajoling couriers and posties into parting with their uniforms. Or you can still buy the Off-White version: signed, sealed and delivered for a mere $349.

Contributor

Hannah Marriott

The GuardianTramp

Related Content

Article image
How the puffer jacket took over the world
Some trends can feel alienating, but the padded coat can be worn by anyone – from new dads to students and Theresa May to Alan Partridge

Morwenna Ferrier

02, Apr, 2019 @3:29 PM

Article image
How Prince Charles's raggedy jacket became a hit with fashionistas

The future king's patched-up jacket has prompted excitement among fashion bloggers and designers. There has even been a suggestion Barbour should create an imitation version

Lauren Cochrane

11, Mar, 2013 @5:22 PM

Article image
Ukip shoes and Mr Kipling blazer: what to wear to the worst party in the world?
Evgeny Lebedev hosted Farage and Murdoch this weekend – and Lily Allen, who tweeted her disgust at their chumminess. We just take issue with their shoes

Tim Lusher

04, Jul, 2016 @4:48 PM

Article image
Incredible bulk: how to wear the three-coat trend and not fall over
Autumn catwalks were awash with models dressed like laundry piles. Why stop at two coats when three (or more) is fashionable – and practical, too?

Justin Myers

17, Sep, 2018 @4:27 PM

Article image
Reverse nepotism: is David Cameron's reputation affecting Samantha's dress sales?
The ex PM’s wife reckons her new fashion label, Cefinn, is being held back by our feelings towards that bloke in her shed

06, Nov, 2019 @1:21 PM

Article image
Will buying a leather jacket make it look like I’m having a midlife crisis?
Male anxiety about fashion rules means they associate fortysomethings in ​biker jackets with Jeremy Clarkson. Plus, what is Trump’s definition of ‘female members of staff dressing like women’?

Hadley Freeman

06, Feb, 2017 @5:08 PM

Article image
PAQ: the YouTube streetwear show making a scene in men’s fashion
The online series presented by four twentysomething friends that sees them test out the latest hyped trends has been pulling in large audiences – and getting the attention of big brands

Maddy Mussen

08, Apr, 2018 @3:00 PM

Article image
How to dress for winter

Why do we always let the cold weather take us by surprise? November happens every year, after all

Jess Cartner-Morley

09, Nov, 2010 @8:59 PM

Article image
Are duvet coats worth it? Five cold-weather experts try them out
They may look like a hug in a coat – but is it worth hunting for secondhand duvet coats or splashing your cash on a new one?

Leah Harper

29, Oct, 2020 @11:45 AM

Article image
In praise of delivery drivers – those unsung, everyday heroes
A delivery tossed through a first-floor window hit the headlines this week, but meanwhile many drivers’ acts of derring do are going unheralded

Stephen Moss

14, Aug, 2019 @4:36 PM