Fashion has a new cult item: the Deliveroo jacket, which streetwear fans are buying up on vintage resale sites and wearing to raves. Hyper-reflective and water resistant, the green-and-grey blouson could be straight from the wardrobe of The Sopranos’ Paulie Gualtieri. Compared with – say – a classic Yves Saint Laurent Le Smoking tuxedo, it might not seem like an obvious fashion choice. In fact, it’s bang on trend; clothes emblazoned with mundane logos are where it’s at right now. Here are three other style takeaways being served with a side order of irony.
DHL T-shirts
Warholian statement about late capitalism and globalisation? Daft gag that played well on social media? Simple case of the emperor’s new clothes? Whichever, Vetements’ DHL-logo T-shirt was the undisputed fashion “it” item of 2016. Its £185 designer incarnation was a sellout; the rest of us scoured eBay for the real deal for less.
Ikea bags
Forget your Billy bookcase and your Småtrevlig tealights: it’s all about Frakta, the big blue bag that has inspired a remarkably similar $2,150 (£1,660) Balenciaga shopper. Meanwhile, on Instagram, gargantuan Ikea sacks (40p) are being hoicked around by street-style stars and have even been repurposed into bondage gear and bumbags.
Royal Mail
In December, Skepta performed on Top of the Pops dressed in a postman’s hi-vis jacket; last summer, Off-White – the label produced by Kanye West contributor Virgil Abloh – created a shirt with the Royal Mail crest. To try the trend, take inspiration from online streetwear show PAQ, which recently dedicated an episode to begging, bribing and cajoling couriers and posties into parting with their uniforms. Or you can still buy the Off-White version: signed, sealed and delivered for a mere $349.
