‘Gorilla Glue Girl’ launches haircare products

Tessica Brown, who went viral in February, has announced a new range including merchandise and a hairspray called Forever Hold

Tessica Brown, AKA “Gorilla Glue Girl”, the woman who went viral in February for accidentally gluing her hair to her head, has launched her own range of haircare products.

Brown’s Forever Hair range will feature a hairspray named Forever Hold, a play on her online infamy. The collection will include a growth-stimulating oil and a range of merchandise including a T-shirt that features a screen grab of her famous video and the logo “Bonded For Life”.

Brown shows her hair before and after using the glue.
Brown shows her hair before and after using the glue. Photograph: Instagram

The day care worker went viral in February, after posting a video confessing that she had sprayed her hair with the adhesive instead of her usual product, got2b hairspray. Despite washing her hair 15 times, Brown says that it stayed in its fixed position for a month. In the clip, she said it was a “bad bad bad idea … my hair don’t move”. Brown needed a four-hour long surgery to have the product removed. “As a result of that I ended losing some hair and having scalp damage,” she said.

The original video has been viewed almost 7m times on TikTok and gained her some famous supporters, including Missy Elliott, Chance the Rapper and Roxane Gay, who asked in a Tweet: ‘has she tried nail polish remover?’ The incident even inspired a sketch on Saturday Night Live starring Regina King.

In a new clip, Brown says she developed the hair-stimulating products with professionals, after the damage the Gorilla Glue wrought on her head. “I need this oil to heal my scalp, to help grow my hair back,” she said. “Look at the results, look at my hair. My scalp feels amazing, my hair is already growing back. I’m telling you, this oil has been a lifesaver.”

Brown’s original TikTok video.
Brown’s original TikTok video. Photograph: TikTok

After the incident in February, Gorilla Glue issued an apology to Brown. “This is a unique situation because this product is not indicated for use in or on hair as it is considered permanent,” they said in a statement. “Our Spray Adhesive states in the warning label, ‘Do not swallow. Do not get in eyes, on skin, or on clothing’.”

Brown said that she never intended for the original video to go viral. “I was never going to take this to social media. The reason I took it to social media was because I didn’t know what else to do,” she told ET. “I didn’t think for one second when I got up the next morning it was gonna be everywhere.”


Priya Elan

The GuardianTramp

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