‘My hope is to make things that last’ – Frank Ocean announces fashion range

The singer’s new collection will feature 25 pieces of high-end jewellery and silk scarves

Singer Frank Ocean has announced a luxury fashion line that will produce jewellery and silk scarves.

The brand, Homer, has been three years in the making, and is the latest non-musical project from Ocean, whose most recent album, Blonde, was released in 2016. Ocean has previously created magazines, designer trainers and furniture.

Frank Ocean x HOMER pic.twitter.com/9dlHVfy8MH

— RENOWNED (@YouAreRNWND) August 7, 2021

“Hand on my heart, this project has kept my mind moving and my imagination turning throughout it all. All of my work now is dedicated to my family. Everything,” he wrote on Instagram. Last year, his 18-year-old brother, Ryan Breaux, was reportedly killed in a car crash. “My hope is to make things that last, that are hard to destroy, set it in stone.”

The collection will feature 25 pieces of high-end jewellery, ranging from anime-inspired pendants to diamond bracelets and gold rings, all of which have been made in Italy and are inspired by “childhood obsessions” and “heritage as fantasy”, according to a press release. In the catalogue, which accompanies the collection, Ocean teased a Homer collaboration with Prada on some clothing items, including brightly coloured anoraks and a rain jacket, which is similar to the one he wore to the Met gala in 2019.

#FrankOcean just launched a luxury brand HOMER, introducing the line as an official collaboration with #Prada pic.twitter.com/N2HpBZHAPL

— S7Media (@Secret7Media) August 7, 2021

Speaking to the Financial Times at the weekend, the singer said he named the collection after the Greek author of the Iliad and the Odyssey because: “Homer is considered the father of history and history is meant to endure – the same as diamonds and gold – and I know Homer used papyrus, but I’ve always liked the idea of carving history into stone.” The items will range in price from £284 to £1.4m. “I don’t want our work to be any less expensive than Cartier,” he said. A post on Instagram showcasing items from the collection featured positive comments from actor Timothée Chalamet, model Adwoa Aboah, photographer Tyler Mitchell, actor Yara Shahidi and singer Rosalía.

Sales of men’s jewellery spiked during the pandemic, thanks, in part, to an increase in “top half” dressing for Zoom meetings and the influence of Connell’s chain, which featured in the BBC TV drama Normal People. The items will be available via the Homer shop, which opens today at The Jewelry Exchange in New York’s Lower East Side.

Contributor

Priya Elan

The GuardianTramp

Related Content

Article image
Going it alone: why Frank Ocean's style matters
From his appearance in a Calvin Klein advert to his unusual live-stream, the singer’s anti-peacock take on pop culture is an original and political stance

Priya Elan

05, Aug, 2016 @5:02 AM

Article image
'It's a great look': jewellery follows clothing into genderless fashion
Zayn Malik and Virgil Abloh are among male celebrities decking out their ears, necks and wrists

Ellie Violet Bramley

13, Mar, 2020 @1:02 PM

Article image
Beyoncé’s clothing range criticised for lack of body diversity
The singer’s unisex swimwear range has been called out for not featuring size inclusivity for men

Priya Elan

25, Jun, 2021 @5:11 PM

Article image
Pointless handbags and portentous brooches: the year in fashion
The ascent of Katie Holmes, Billy Porter’s Oscars gown and the welcome end of the Victoria’s Secret show – we look back at the highs and lols to remember, as well as those best left behind

Ellie Violet Bramley

31, Dec, 2019 @6:01 AM

Article image
Frank Ocean’s mum: ‘He’s so proud of what I’ve done’
Katonya Breaux left her job in construction to make suncream that works for all skin colours – which is why she didn’t have time to lend her vocal talent to her son’s international smash hit ...

Morwenna Ferrier

02, Sep, 2016 @4:05 PM

Article image
Shape of who? Ed Sheeran loses himself in Elton John’s jacket
At the GQ Awards, the singer/songwriter went big and bold in a Versace number but it didn’t feel like him

Priya Elan

02, Sep, 2021 @11:03 AM

Article image
‘I looked like Dick Van Dyke in Mary Poppins’: what’s it like to have a signature prop?
A cane. A necktie. A beret. Having ‘a thing’ can transform an outfit and make its wearer stand out – or so the fashion theory goes. Two men try it out

Teo van den Broeke and Niru Ratnam

16, Mar, 2017 @12:01 PM

Article image
Cowboy boots, ice-cream and the occult: style trends for spring/summer 2018
The Burberry check is back, Loewe gets crafty and Stuart Vevers pays homage to Keith Haring – plus everything else you need to know to be on-trend this season

Edited by Lauren Cochrane, Morwenna Ferrierand Scarlett Conlon

09, Mar, 2018 @7:15 AM

Article image
Having a quiet drink, I eyed a group of lads nervously … and then I saw their manbags | Adrian Chiles
The Staffordshire posse were trying hard to exude menace. I found them rather sweet, writes Guardian columnist Adrian Chiles

Adrian Chiles

07, Apr, 2022 @6:00 AM

Article image
Prince: how his androgynous style influenced fashion
From his dancing curls to his high-stacked heels, the legend influenced Versace, Justin Bieber and Matthew Williamson

Priya Elan

22, Apr, 2016 @11:15 AM