Mention of the video-sharing platform TikTok brings to mind two things: a) the endless torrent of spellbindingly inane 15-second clips created by its gargantuan teen userbase, and b) its ironclad ability to make anyone born before the turn of the millennium feel like a bewildered OAP. Yet since the app’s global launch in 2018, TikTok has carved out another reputation: as a musical tastemaker. Forget Spotify algorithms or, shudder, the mass media, nowadays young people are discovering their new favourite tunes layered under bedroom makeup tutorials or films of body-popping GCSE students.
That means TikTok can make unknown tracks go stratospheric; Old Town Road, Lil Nas X’s country-rap smash, owes its success to a cleverly engineered TikTok challenge. Yet the app also uses its hit-making powers to give random songs a second life: decade-old singles, such as Mariah Carey’s Obsessed and Jay Sean’s Ride It, have both enjoyed massive popularity spikes thanks to tie-in TikTok dance challenges.
But they are far from the strangest songs to have been resurrected. Take, for example, Spooky Scary Skeletons, a 1996 Halloween children’s song by Golden Girls theme writer Andrew Gold. A remix of this novelty number currently soundtracks 2.6m TikTok videos thanks to, you guessed it, a viral dance challenge. Or even odder, the popularity of Tonight You Belong to Me, an eerily twee unrequited-love song made famous by sister act Patience and Prudence in 1956. Hearing its unusually quaint melody reappropriated as a teen anthem is extremely discombobulating; on the app you can watch a gaggle of excitable friends bellowing the haunting top line while swaggering through a shopping centre.
To the casual observer, it may seem as if these old songs have been plucked from the internet’s infinite music catalogue by the modern future-humans of Gen Z, who have identified some exciting and mysterious lure inaudible to anyone over the age of 21. The truth is far less strange: TikTok is simply echoing existing success stories. Spooky Scary Skeletons was already a massive hit on YouTube, thanks to a 2010 video that paired it with a vintage Disney animation, while Tonight You Belong to Me has been repeatedly covered by artists and often crops up on TV.
In fact, TikTok’s penchant for excavating vintage tunes can be rather comforting: recently, the app found itself in the grip of YMCA mania, thanks to a challenge involving the school disco standard and face-tracker software. The global, never-ending talent show that is TikTok teenagerdom might seem horrifyingly newfangled, but it feels like a relief to know this tomorrow’s world can’t quite leave the past behind.
