Lidl becomes latest retailer to ration sales of salad ingredients

Supermarket chain imposes buying limits on peppers, tomatoes and cucumbers after rise in demand

Lidl has become the latest major supermarket chain to ration sales of some fruit and vegetables after an increase in shoppers looking for them after rival retailers implemented their own restrictions.

The UK’s sixth-largest supermarket chain said it had introduced a buying limit of three items per customer on peppers, tomatoes and cucumbers after a “recent increase in demand”.

While Tesco, Aldi, Asda and Morrisons have already implemented rationing protocols, Lidl had held off, instead posting signs telling shoppers there may be delays in some of its produce being restocked.

“As advised to our customers through signage in our stores last week, adverse weather conditions in Spain and Morocco have recently impacted the availability of certain salad items across the supermarket sector,” a spokesperson said.

However, a rise in demand at Lidl stores after limits were imposed by rivals prompted the retailer to follow suit.

“While we still have good availability across the majority of our stores, due to a recent increase in demand we have taken the decision to temporarily limit the purchase of peppers, tomatoes and cucumbers to three items per person,” the spokesperson said. “This will help to ensure that all of our customers have access to the products they need.”

The gaps on retailers’ fresh produce shelves have been triggered by cold weather that has hit crops in Spain and north Africa, and by big cutbacks by British and Dutch growers, who usually plant salads under glass at this time of year. They say the reduction is because the supermarkets have not been prepared to cover the increased cost of heating.

On Sunday, George Eustice, a former environment secretary, said he expected the shortages in salad crops to last three to four weeks.

Mark Spencer, a food and farming minister, was due to meet top executives at the UK’s biggest supermarkets on Monday evening to discuss issues including restocking plans and how to avoid a repeat of the shortages.

The meeting comes after his boss, Thérèse Coffey, the environment secretary, was criticised for suggesting in parliament on Thursday that in the face of shortage UK households might choose to “cherish” British turnips instead.

Salad items are far from the only foodstuff in short supply. Field crops including leeks, carrots and kale have also been hit badly by frosts before Christmas. This prompted Tim Casey, the chair of the Leek Growers’ Association, to warn that UK-grown leeks could be difficult to find this St David’s Day, which falls on Wednesday.

The alarm has also been sounded over British production of apples and pears, with growers warning that just a third of the number of trees needed to maintain the UK’s orchards have being planted this year amid “unsustainable” returns from supermarkets that make the business unviable.

In a statement after the meeting, Spencer said he spoke to retailers about “how they work with our farmers and how they buy fruit and vegetables, so they can further build our preparedness for these unexpected incidents”.

Contributor

Mark Sweney

The GuardianTramp

Related Content

Article image
Lidl sued for £2.6m by grocery supplier for ‘destroying business’
Supermarket chain ‘stabbed us in the back’ after delisting products, says Proctor & Associates

Sarah Butler

21, Dec, 2022 @1:16 PM

Article image
UK supermarkets launch Christmas price war with 19p veg offer
Cut-price deals at Aldi, Lidl and Sainsbury’s come despite concerns over rising costs for UK farmers

Sarah Butler

07, Dec, 2022 @5:22 PM

Article image
Lidl wins high court case against Tesco over blue and yellow logo
Judge says Tesco’s Clubcard Prices design infringes trademark of rival supermarket

Sarah Butler

19, Apr, 2023 @11:52 AM

Article image
Aldi’s £14 champagne becomes UK bestseller after Moët & Chandon
Shoppers snap up award-winning Veuve Monsigny as delivery issues push up prices of luxury brands

Zoe Wood

22, Dec, 2021 @7:00 AM

Article image
Lidl ordered to destroy its Lindt-like chocolate bunnies by Swiss court
Ruling on trademark case suggests German retailer could melt down and reuse the offending rabbits

Joanna Partridge

29, Sep, 2022 @12:40 PM

Article image
Second rise this year at Lidl makes it best-paying UK supermarket
Hourly rate to increase by between 10% and 14.5%, benefiting 23,500 employees

Mark Sweney and Sarah Butler

22, Sep, 2022 @4:14 PM

Article image
Asda and Morrisons ration fresh produce including tomatoes and peppers
Shortages caused by bad weather in southern Europe will be compounded by big fall in salad production in UK

Sarah Butler and Joanna Partridge

21, Feb, 2023 @3:45 PM

Article image
Lidl profits quadruple as cash-strapped British shoppers look for bargains
Discount grocer bounces back from Covid disruption as profits in Great Britain soared 319% from last year

Sarah Butler

17, Nov, 2022 @10:07 AM

Article image
Lidl gained 1.3m British shoppers at Christmas amid living costs crisis
Discount supermarket’s sales rise by a quarter year on year in four weeks to 25 December

Jasper Jolly

09, Jan, 2023 @8:36 AM

Article image
Milk price row: Aldi, Lidl and Morrisons vow to raise price paid to farmers
Supermarkets join Asda in bowing to pressure and pledge to pay more per litre – but amount still less than estimated 30p litre cost of producing milk

Graham Ruddick

14, Aug, 2015 @12:50 PM