Winter World Cup betting spree fuels £1bn profit at Ladbrokes owner

Entain says £995m pre-tax profit forecast boosted by record number of customers in final months of 2022

The owner of the gambling brands Ladbrokes and Coral has raised its annual profit forecast after it benefited from customers betting on the men’s football World Cup.

Entain said it had seen a record number of customers in the final three months of 2022, an increase of 14% compared with a year earlier.

Despite the boost from the tournament, which took place in Qatar in November and December, Entain said this was slightly offset by disruption to some sports fixtures because of wintry weather.

The company, which owns betting shops as well as the bwin and partypoker online brands, said its total net gaming revenues rose by 11% between October and December, compared with a year earlier.

As a result, Entain said it expected to make a pre-tax profit of between £985m and £995m for the full year. This was up from a previous forecasts of between £925m and £975m, which would mean an increase in profit of about 12%, compared with a year earlier.

Online net gaming revenues climbed by 12% in the final quarter, compared with a year earlier.

However, the company said its full-year online net gaming revenues fell by 1% year on year as it was affected by regulatory changes in the UK and Germany.

At its Ladbrokes and Coral betting shops, Entain said its retail net gaming revenues were 66% higher for the year, with volumes above pre-pandemic levels.

Investors reacted positively to the trading update, with Entain shares up more than 2% on the FTSE 100 at lunchtime on Wednesday.

Entain said it had been successful in its attempts to widen its appeal to customers.

Jette Nygaard-Andersen, its chief executive, said the company had experienced “strong financial, operational and strategic progress” in 2022.

Entain said it had started 2023 with “good momentum” and it was confident growth would continue.

The results come less than six months after the company was told by the Gambling Commission to pay a record £17m settlement over failings at its retail and online businesses to follow rules to tackle addiction and prevent money laundering.

Contributor

Joanna Partridge

The GuardianTramp

Related Content

Article image
Ladbrokes owner funded ‘dishonest’ lobbying against gambling reforms
MP says campaign by Players’ Panel, funded by Entain, urging people to write to their MP was shameful

Rob Davies

21, May, 2023 @12:47 PM

Article image
Ladbrokes owner agrees $200m deal with MGM Resorts
GVC Holdings confirms 50-50 venture in newly liberalised US sports betting market

Rebecca Smithers

30, Jul, 2018 @7:05 AM

Article image
Ladbrokes owner bet big that it was undervalued. It won … big
Liberalisation of US gambling law is fuelling a wave of buyouts of more tech-savvy UK betting firms

Nils Pratley

21, Sep, 2021 @5:57 PM

Article image
DraftKings makes $20bn offer for Ladbrokes and Coral owner Entain
Shares in FTSE 100 gambling company rise by almost a fifth after approach from US rival

Mark Sweney

21, Sep, 2021 @4:53 PM

Article image
Government under fire for failing to back mandatory betting levy
Sports minister defies call from UK regulator to raise funding for addiction treatment

Rob Davies

25, Apr, 2019 @5:40 PM

Article image
UK betting faces bigger threats than losing its sport shirts
Industry fears the government’s review of gambling laws could introduce ‘existential’ changes

Rob Davies

01, Feb, 2021 @7:00 AM

Article image
Gambling watchdog under fire over betting firms' role in addiction taskforce
Companies are ‘marking their own homework’ by being part of working groups, say critics

Rob Davies

24, Jan, 2020 @1:10 PM

Article image
HMRC widens investigation into Ladbrokes owner GVC
Bookmaker’s shares fall after news about inquiry into former online business in Turkey

Joanna Partridge and Rob Davies

21, Jul, 2020 @9:33 AM

Article image
Ladbrokes keeps Covid furlough payments despite online betting surge
Entain, owner of the betting firm, made £114m in profits and claimed up to £30m from taxpayer

Rob Davies and Joseph Smith

11, Apr, 2021 @1:53 PM

Article image
Ladbrokes could face inquiry after betting addicts' details found in bin bag
Gambling Commission says it is looking into bookmaker’s compliance with data protection laws after incident in Glasgow

Rob Davies

27, Jun, 2017 @5:30 PM