Owners who ban mask-wearing aren't playing by the rules – that’s bad business | Gene Marks

Yaks Cafe in Utah is not enforcing mask-wearing even as Covid-19 cases are surging to the dismay of local public health officials

An independent restaurant in Utah has a unique approach to dealing with the coronavirus pandemic. Rather than requiring that its customers wear masks when entering and walking around the premises – as pretty much every other small business does around the country – the owners actually ban the use of masks.

That’s right: no service if you’re wearing a mask.

Yaks Cafe in Blanding, Utah, a town of about 4,000 people located in the south-east corner of the state, has been resisting the mask-wearing requirement even in the wake of rapidly rising Covid-19 cases and the dismay of local public health officials.

“We find it really saddening,” the county’s public health department executive director, Kirk Benge, told the Salt Lake Tribune. “But we’re still in discussions with the county attorney about what we feel would be the best course of action.” According to the Tribune report, health departments in the state are not able to enforce the mandated mask-wearing and social distancing guidelines established earlier this summer, even though a violation of the rules could bring fines and even jail time.

Yaks isn’t the only restaurant taking an anti-mask stand. Businesses from California to Montana are also fighting the mandates.

The owner of Yaks Cafe, who refuses to talk to the media, remains adamant. Both a Facebook post, which has since been made private, and the restaurant’s answering machine reminds customers of its no mask or gloves policy “in efforts to keep our restaurant clean and sanitary”. A sign posted in the restaurant says “No masks! No! No gloves! No! No masks! No! Are allowed in the cafe!” You see? It’s for “sanitary” reasons that masks aren’t required. Got it.

Business owners – like the owners of Yaks – have every right to question the need for such mandates, that’s free speech. But the fact is that we live in a democracy and in this democracy we vote for our leaders who then appoint and oversee government officials, including health administrators. These are the people who set the rules which, they feel based on their experience, are in the best interests of the public. That’s the way it works here. If you don’t like it, then vote to change it. Otherwise, as business owners – and good citizens – we need to abide by those rules.

The owners of Yaks are not doing this. Maybe they truly believe it’s within their constitutional rights. Or maybe they’re just marketing geniuses and know how to get a lot of media attention. Their actions will turn off many – “This makes me wanna yak,” one reddit user posted. But then again there will be people who agree, like this Twitter user who stands behind the cafe and believes that it’s the “one restaurant that is taking a stand (because) mask(s) leave more pathogens on the surfaces”.

You can argue about how effective masks are, if you want to. But that’s not the point. This story is about playing by the rules, and unlike just about every other small business in this country who are reluctantly facing the same challenges, the owners of Yaks are not doing this. And that’s just bad business.

Contributor

Gene Marks

The GuardianTramp

Related Content

Article image
In-N-Out Burger to bar employees in five states from wearing medical masks
Workers could be fired if they wear masks without a doctor’s note, though rule doesn’t apply in California and Oregon

Edward Helmore

18, Jul, 2023 @6:00 PM

Article image
Restaurant owners may not like delivery services – but can they do without them? | Gene Marks
The likes of Grubhub and DoorDash have flourished during the pandemic but their fees are killing restaurants’ margins

Gene Marks

02, Dec, 2020 @12:00 PM

Article image
US vaccination wars are a headache business owners could do without
Nobody wants to play vaccine cop but the aggressive attitude of some unvaccinated patrons is making a tough situation worse

Gene Marks

29, Aug, 2021 @10:00 AM

Article image
In the midst of a crisis, America's small-business owners have been inspirational | Gene Marks
It’s been a hugely unpredictable environment – but businesses are investing, and optimism remains strong

Gene Marks

09, Dec, 2020 @11:00 AM

Article image
Outdoor dining has been a Covid bright spot. Let's make it permanent | Gene Marks
Eating outside has been a hit – and it will surely provide a new channel of income for restaurateurs once the pandemic is behind us

Gene Marks

10, Jan, 2021 @12:00 PM

Article image
Yes, some US small business owners actually support the $600 weekly benefit | Gene Marks
Many employers believe the weekly unemployment boost should continue because it has provided a safety net for their employees

Gene Marks

09, Aug, 2020 @11:00 AM

Article image
Mark Cuban: 'The only constant of business is change' | Gene Marks
On a recent podcast, The billionaire entrepreneur shared his business widsom with me. Here are some highlights

Gene Marks

02, Aug, 2020 @10:00 AM

Article image
Rude customers are a drag – but can we small business owners do more? | Gene Marks
Impatient customers tired of waiting for service are taking out their frustrations on the workers. That’s where owners can help

Gene Marks

25, Jul, 2021 @10:00 AM

Article image
Here's one tax that restaurant owners just might approve of | Gene Marks
Anthony Myint is promoting an optional 1% tax on dinner bills to help support California farmers tackle climate change

Gene Marks

05, May, 2019 @10:00 AM

Article image
Half of US small business owners expect tax refunds – and that’s just dumb | Gene Marks
If business owners and their accountants are doing a good job managing taxes, then they really should have zero refunds

Gene Marks

08, Mar, 2020 @10:00 AM