Marketing & PR

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Greenwashing era is over, say ad agencies, as regulators get tough
Insiders welcome stricter rules in the UK and EU over the use of terms such as ‘carbon neutral’ in adverts, and claims concerned with offsetting

Ellen Ormesher and Patrick Greenfield

15, May, 2023 @3:11 PM

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Brands embrace Eurovision - and the spending power of its 180m viewers
Philadelphia, Baileys and Invivo X Unity prosecco among sponsors hoping for douze points in Liverpool

Zoe Wood

08, May, 2023 @7:00 AM

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Meet the Gen Z brand whisperers: ‘I come in and I’m like: don’t make some weird old-ass campaign!’
Big companies are turning to young people to avoid falling foul of Gen Z’s values. One even has its own ‘ZEO’. But is it driven by principles – or profit?

Amelia Tait

22, Apr, 2023 @12:00 PM

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KKR in talks to buy stake in public relations company FGS Global
US firm reportedly seeks to buy more than 30% of FGS in deal that would give it enterprise value of about $1.4bn

Jasper Jolly

06, Apr, 2023 @11:28 AM

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‘More than just shoes’: how Air Jordans kicked off a revolution in sport
A new film starring Ben Affleck tells the story of how Michael Jordan’s sponsorship deal with Nike in 1984 turned a clever marketing idea into a slam dunk

Johnny Davis

01, Apr, 2023 @2:00 PM

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How did Everything Everywhere All At Once sweep the Oscars?
A combination of old fashioned star power and zeitgeisty marketing captured Oscar voters (and audiences) across the board

Catherine Shoard

13, Mar, 2023 @7:18 AM

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Botox, trifle and a bit of Australia: Oscars gift bags and party menu revealed
Even if nominees don’t win they can walk away with a $126,000 grab bag of wellness-focused luxuries, after enjoying tiny fish and chips

Catherine Shoard

08, Mar, 2023 @1:41 PM

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UK marketing content firm Tag strikes £533m deal with Japan’s Dentsu
Exclusive: One of UK’s biggest ad deals for 15 years is expected to be signed this week but may yet fall through

Mark Sweney

07, Mar, 2023 @10:30 AM

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Marketing of vapes to children ‘utterly unacceptable’, says Chris Whitty
England’s chief medical officer voices concern as vape use among 11- to 17-year-olds doubles in two years

Andrew Gregory Health editor

21, Feb, 2023 @7:04 PM

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‘Bikini and balaclava’: Northern Ireland spa resort apologises over ‘depraved’ ad
Promotion for County Antrim hot tub, massage and shooting offer described as ‘truly appalling’

Rory Carroll Ireland correspondent

23, Jan, 2023 @1:50 PM

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Meet Hugo and Huxley, the ‘pet influencers’ making £100k a year
Boom in advertising trend for creatures to promote everything from cars to collars and ferries to wellies

Rupert Neate Wealth correspondent

20, Jan, 2023 @12:00 PM

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‘Let the fun begin!’ Why did romance writer Susan Meachen fake her own death? | Arwa Mahdawi
Two years after her apparent suicide, the novelist has announced she is still very much alive. Is this what it takes to sell books nowadays, wonders Arwa Mahdawi

Arwa Mahdawi

11, Jan, 2023 @7:00 AM

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