John Lewis cuts staff bonus to lowest level since 1953

Workers will receive bonus worth 3% of annual pay as underlying profits fall 45.4%

The John Lewis Partnership has slashed its staff bonus to the lowest level in 66 years, after a severe slump in profits at the department store chain.

The company said 83,900 workers, known as partners because they jointly own the business, would get a payout of just 3% of their annual salary, down from 18% in 2011 and the lowest level since 1953. All partners, from the chairman to Saturday shelf-stackers, receive the same percentage bonus.

Profits at the group, which also includes the Waitrose supermarket chain, tumbled more than 45% to £160m – but the decline at the department store business was worse, at 56%, as the retailer was battered by the tough conditions on the high street. The chain’s trademark “Never knowingly undersold” price promise has forced it to match discounts offered by troubled rivals including Debenhams and House of Fraser, which have slashed prices to pull in customers – and battered John Lewis’s profit margins.

Last year staff were awarded 5% but they had been warned in January that this year’s bonus could even wiped out altogether. The highest annual payout, in the 1980s, was 24%, and the bonus has now been cut for six years in a row.

Sir Charlie Mayfield, thechairman of the group, said the retailer had faced “near-constant discounting across many categories from October onwards”. He also pointed to slow demand, too many shops on the high street and “other retailers’ distress”.

The problems facing the department store business were not a blip, he said, but the result of changes in the way people shop.

A report by market research group Mintel on Wednesday showed how Amazon, and the internet, has changed shopping habits. It revealed that nearly 90% of UK shoppers are now Amazon customers and that 70% of them admit they visit high street stores merely to check products out and ask for advice before buying online. The practice is known as showrooming.

Mayfield said cutting the bonus would allow the group to reduce debts, keep investing and build up cash reserves to cope with the continuing uncertainty in the economy.

He warned about the consequences of a no-deal Brexit: “A chaotic no deal is a very, very bad outcome that should be avoided. The sheer level of uncertainty across the economy is continuing and won’t be lifted until we see some resolution.”

Mayfield is due to step down this year and Patrick Lewis, great grandson of the store’s founder and currently finance director, is among those tipped to take over.

Paula Nickolds, managing director of the department stores, said rival stores had held 40% more discount “extravaganza” events last year, making it “the most promotional market for at least a decade”.

The department store’s profits were particularly badly hit by shoppers putting off purchases of expensive homewares such as sofas and beds because of fears about the economic outlook and a slow housing market.

Some industry watchers believe John Lewis should ditch its costly price promise, but the retailer is trying to find a way around it by offering more own-label clothing and homewares on which it cannot be undercut.

John Lewis staff bonus

Zoe Mills, a retail analyst at research firm GlobalData, said: “[The] ‘never knowingly undersold’ price match will continue to plague profits unless it rapidly moves towards more brand exclusives and own-brand products.”

The company is adding more services that online retailers can’t provide, such as personal stylists and beauty salons, as a way to tempt shoppers away from their screens and into stores.

“This is a very dramatic shift in the way the whole industry will work,” she said.

The group also said it was selling five unprofitable Waitrose shops to other retailers, with the loss of 440 jobs. The supermarkets, which will close in June, are in Torquay and Teignmouth in Devon, Barry in Glamorgan, Ashbourne in Derbyshire and Blaby in Leicestershire. Five other shops were closed last year.

Waitrose posted an 18% rise in annual operating profits as it reduced its price matching against other grocers.

Its online grocery sales climbed 14% and Waitrose said it would be stepping up investment in its web operation as it attempts to double the size of the business before the end of its tie-up with Ocado in autumn 2020, which has done a new deal with Marks & Spencer.

Group profits are expected to increase in the year ahead as Waitrose continues to trade well, though the department stores might fall into a loss over the next six months as Brexit disruption continues to hit trading.

• This article was amended on 19 July 2019 to correct the spelling of Blaby, from Blayby as an earlier version had it.


Sarah Butler

The GuardianTramp

Related Content

Article image
John Lewis cuts staff bonus as profit falls 77%
Annual bonus for 85,000 workers reduced to lowest level since 1954 after ‘challenging year’

Sarah Butler

08, Mar, 2018 @10:36 AM

Article image
John Lewis staff bonus at 67-year low as more closures announced
Three Waitrose stores to shut this year, putting about 400 jobs at risk

Sarah Butler

05, Mar, 2020 @6:25 PM

Article image
John Lewis boss quits as chain warns it may ditch bonus
Department store chain and Waitrose owner says dip in key Christmas sales dented profits

Sarah Butler

09, Jan, 2020 @6:18 PM

Article image
John Lewis cuts staff bonus to 12-year low after Waitrose profits tumble
Department store group cuts bonus from 15% to 11% with staff receiving about six weeks’ pay after profits drop to £342m

Julia Kollewe and Sarah Butler

12, Mar, 2015 @10:05 AM

Article image
John Lewis cuts losses to £29m but warns of Christmas uncertainty
Retailer says it faces ‘significant uncertainty’ about trading amid staff and stock pressures

Sarah Butler

16, Sep, 2021 @5:01 PM

Article image
John Lewis and Waitrose owner set to reduce staff bonus
Partnership, which is owned by its staff, is expected to announce annual bonus of between 6% and 7% of salary, down from 10%

Julia Kollewe

05, Mar, 2017 @4:49 PM

Article image
John Lewis: never knowingly understaffed?
Retail partnership’s cull of one in three top managers seems risky, but there could be some easy wins

Nils Pratley

01, Oct, 2019 @6:15 PM

Article image
John Lewis denies Waitrose takeover approach by Amazon
JLP chair rejects reports about internet firm’s attempt to initiate formal talks

Angela Monaghan

06, May, 2018 @1:28 PM

Article image
John Lewis may turn surplus stores into affordable homes
Partnership also plans to close some supermarkets and sell own-label food at other retailers

Zoe Wood

30, Jul, 2020 @3:14 PM

Article image
John Lewis to scrap staff bonus and cut value of stores by £470m
Move follows loss of £55m at department store chain as Covid-19 crisis offsets ‘creditable performance’

Sarah Butler

17, Sep, 2020 @4:58 PM